Nothing about that packaging says budget on this cooler. The colourful box allows you to see the fan in a window and a lot of information is given on the front.
The side of the package clearly shows appropriate processors that the heatsink can be used with.
The back of the package shows all of the specifications for the cooler.
The other side shows some images of the cooler and feature points. My only complaint with the packaging is that there should be a picture of the overall cooler and not just bits and pieces.
A look at the inside packaging shows that the cooler is very secure in the package. It would be nearly impossible for the cooler to arrive at your door damaged if shipped across the country. My sample was shipped from Asia and it arrived perfect. After receiving a few coolers from other manufacturers this year that were damaged due to poor packaging, this is starting to be one of my pet peeves. XIGMATEK must be aware of competitors' poor packaging and are not making the same mistakes.