The package art for the Nirvana is a grey and off-white colour, but the real story is the information given and how easy it is to find when browsing on the store floor. On the front it shows that the cooler is both AMD and Intel capable. A few other features are listed on the front, which make it easy to choose the cooler over some of the others sitting on the shelf.
The side shows some general information about the cooler and has an image of the included fan speed controller that is also packaged with the cooler.
The back of the box has product images of the cooler on a pair of motherboards, more specifications and more features.
The other side of the box shows the CPU compatibility list.
The internal packaging is very good; the cooler isn't going to slide around during transport and the accessories are housed in a separate area. This is important, no one likes to get a new cooler home only to find that the fins are bent all over the place.