Straight away we can see that ZOTAC has moved the box to a portrait style one as opposed to the standard landscape design we normally see. Across the top of the box we see mention that it's made by ZOTAC, and at the bottom of the box we can see the model mentioned, which is of course the GTX 280. It's also highlighted here that the card is an AMP! Edition.
The upper right of the box makes mention of 1GB GDDR3 memory, 512-bit memory interface, two Dual Link DVI connectors, overclocked and a few other key features. The left of the box makes mention that a full version copy of GRID is included in the package.
Turning the box over, we have a picture of the card along with a bit of a blurb about the card and its advantages. We also see some of the main features explained along with a feature table that shows what is needed for a Tri-SLI setup.
Moving inside the package, we have a manual, quick install guide, a sticker making mention of the power connectors, ZOTAC Driver CD and like we saw on the front of the box, a full version copy of GRID.
The cable department doesn't show anything out of the ordinary. We have two power convertors (one for 8-pin and the other for 6-pin), component/s-video out dongle, DVI to VGA connector, DVI to HDMI connector and a loop back cable so you can get sound through the HDMI convertor.