Thermaltake lists all of the possible CPU configurations right on the front of the package, taking the guesswork out of choosing a cooler at a retail location. As you can see, the cooler is visible in the window on the front; this is a clear indication of how large the cooler actually is.
The specifications are listed on the side as is a disclaimer about installing the cooler on some AMD motherboards.
The back of the package lists a couple of the features and includes a couple of images of the product in action.
This side of the package shows detailed images of the cooler and illustrates some of the key features.
The cooler is packaged in a moulded plastic to keep it safe during shipping.