On the front we can see the fan and a glimpse of the cooler in the background. For the most part all of the marketing buzzwords are located here in the form of graphics running along the top of the window.
The side has a list of the compatible processors; all of the modern setups are listed but for some reason the AMD Phenom is only listed up to the 9600. I can only assume that when the box was printed AMD hadn't released information on the 9x50 parts and the 9600 was the flagship. Another point of interest is that it appears some of the ZEN FZ 120 coolers will be shipping as Intel only variants without the bracket to fit AMD motherboards. Please check with your e-tailer to confirm you are getting the AMD option before placing your order if you need the bracket.
The back side of the package shows several images of the cooler, fan and dimensions of the setup so you can guesstimate any obstacles posed by motherboard makers that seem to be making it difficult to place larger heatsinks on their enthusiast motherboards because of their need to overcool by looking cool.
This side shows the specifications like we listed on the previous page.