The design from the front is something we have seen several times before, and in the past it has proven to be effective. Heatpipes come up from the base and bring the heat with them; the heat is then dispelled through aluminium fins that are cooled by a 120mm fan. Simple, effective and used very often, at least for the last three years.
From the side we see that the fan is held in place using the wire hanger method. The heatpipes are placed at equal distance from the middle of the aluminium fins.
When looking at the back of the cooler we see that the fins are separated at an equal distance and cover nearly the entire length of the cooler.
The cooler comes with the AMD mounting system pre-installed. Here we see the mount at the bottom of the cooler.
Here we see a better image of the damage. As you can see it is not enough to reduce performance, but if I were paying for the product I might be a little miffed at receiving a damaged device.
From the top the cooler, it looks like many others. The forward heatpipes are positioned a little closer to the fan side of the cooler to help cool the CPU.
This is the real money shot of the cooler, where all of the action is and what all of the fuss is about. You can see that a copper base does not cover the heatpipes and that the pipes directly contact the top of the CPU. When visually inspecting the unit it would appear that this is a better design for cooling and it would also reduce the cost in manufacturing the cooler since you are eliminating the additional copper plate.
From the side we see that the heatpipes are flat and ready to cool an enthusiast class CPU. I would be willing to bet that everyone looking at this is saying the same thing that I am; why didn't I think of that!