This is what we like to see on a retail product. On the front there is a large picture of the product with information on what it is used for and what it fits.
On the back are testimonials from other PC hardware journalists, product benefits and the 'designed for Intel and AMD' CPUs.
Rolling the box over and we find the specifications and another large image of the cooler.
Rolling the box one more time and we find performance graphs and more features for the PURE.
Inside of the package we found that the CoolIT PURE is packaged tightly in thick close cell Styrofoam with a cover. This will eliminate the product from sliding around in the box during shipping.