GIGABYTE chose the informative road with their packaging. On the front we see buzz words like 8mm heatpipe and Quiet-Cool. There is a window on the front that allows us a glimpse of the fan and lets the retail consumer know how large the heatsink is.
On the back side we find a little information about the product, but none of it is in English. To be fair this sample was sent from Taiwan to my office in the US so I can't fault GIGABYTE for the lack of a language I can read on the rear of the packaging. I am sure the US packages will have English available.
On the side we found a lot of useful information for the shopper. This is where the buzz words come together with images of the product.
The other side lists possible applications and processor types. Every modern CPU configuration is listed from Intel to a couple of AMD mounting types.
Once opened, we found that the cooler wrapped in foam for protection.