Auras has a promising future in the retail market, but the TwinW is not going to be the break out product they need to make a lasting impression. From the website it looks as if the company is the original manufacturer of the Rosewill Z5 that we still call our under 40 US Dollar performance leader (for coolers that we have tested, that is), so I am positive that the company will be able to manufacture coolers that are capable of leading their market.
The TwinW isn't ready for high-end processors and the cooling performance is only comparable to Intel Retail coolers, but many people purchase OEM or tray processors without the retail heatsink. If the price is right then the TwinW may be a good stock replacement if you can find one. The mounting system is a little awkward with the way it lines up with the cooling fins, but at least you do not have to remove the motherboard for installation.