From the looks of the front of the box it appears Cooler Master is trying to bore us with their minimalist approach. There is very little of the cooler showing behind the small window area of the box.
More of the same on the side; the specifications are listed here.
From the back we can finally see what the cooler actually looks like. The back also makes some statements about "dual cooling" that I have to take issue with. In two spots it talks about dual fans but the cooler only comes with one. I did not see a disclaimer stating that only one fan comes in the package so it will be easy for some to be misled and at the same time disappointed.
The other side lists possible applications and processor types. On the Intel side it states "Pentium" without mentioning Socket 775. It is reasonable for you and me to assume it is referring to modern Socket 775 motherboards, but for someone shopping at a retail shop this might look like the only cooler for their Pentium III that the store carries.
Once you open up the package you can see that the cooler is encased in plastic which keeps it from being moved around during shipping.