The front of the box is typical of what we have been seeing from other manufacturers. I am not sure where the two statements of lower temperatures come from, especially with the VRM percentage since the cooler can be used passively.
On the side we see the same numbers but this time with the cooler on a motherboard in passive mode. It would be nice to think that the cooler will produce magical airflow without a fan making the image accurate, but the truth is that 'magic is for the movies'.
The rear of the box shows all of the specifications.
The other side has some additional information that is available in several languages.