The 3850 really is a better performing card than I previously thought, and the overclock that ASUS has applied to the card really helps line it up with the more expensive 8800GT and 3870 in some cases.
As always, the biggest flaw on the AMD cards is the diminishing performance we see when we turn on AA and AF. It's an issue that AMD really have to look at and has been going on for two generations now.
ASUS have done a good job with the card as performance is great and the package on a whole is very good with things like a full version game included along with the DVI to HDMI adapter being a nice touch.
The other good news about the 3850 is that it doesn't suffer stock availability issues and that at the price range it sits at it really doesn't have any competition.
Ultimately though, all these new cards are just a small stepping stone to what we will see next year. NVIDIA aren't interested in losing the performance crown, and no doubt AMD want to get it back. AMD have the ability to create an excellent performing card but are unfortunately let down by AA performance.