The front of the package has a window showing the product and the fact that it supports PWM for adjusting fan speed relative to temps. ASUS also make mention of the six residing copper heat-pipes on the cooler which promise up to 35% better dissipation.
The side view shows how the cooler works with a product image.
The rear of the package has another view of the product and also displays the specifications.
Some of the key features are mentioned on this side of the box in several different languages.
The ASUS Silent Knight II sits inside a moulded plastic casing that protects it during shipping and doesn't let the cooler bounce around.