Thermaltake announce New Brand, "LUXA2"

stepping into New Luxury industries

Thermaltake, the leader in PC DIY market, has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division.

LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 start from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment junkie.

LUXA2 represent an emerging trend of "individuality" in the world; people are not only in need of functions, but also aesthetic appeal. This is what LUXA2 has achieved. Exquisite craftsmanship with aesthetic and elegant design style is a promise and a commitment from LUXA2. Thus, the Simplicity, Luxury, Lifestyle of LUXA2 creates a Uniquely You.

With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a " Uniquely You" experience made possible with Thermaltake and LUXA2.

Brand Identity:

Brand Name : LUXA2
Pronunciation : [ lu - sa - tu ]
Domain : http://www.LUXA2.com

To learn more about LUXA2, please visit LUXA2at http://www.LUXA2.com
Also join LUXA2 group on Facebook

About Thermaltake

Thermaltake Incorporation, based in Taipei, Taiwan is the global leader Thermal Solution and Thermal Management for PC & Industrial Market. Its engineering staffs master in Airflow Analysis, Material Conductivity and Heat Dissipation Efficiency. Thermaltake offers a wide range of products and services, providing effective and cost-conscious cooling devices. The Company has more than 1,000 employees worldwide supporting customers from its headquarters in Taipei, Taiwan, as well as from offices in China, Europe and United States Continent.