Microsoft Appoints David Porter as Corporate Vice President of Retail Stores
Twenty-seven-year retail veteran will focus on transforming the PC and device-buying experience for retail consumers and developing and rolling out new Microsoft-branded stores.
REDMOND, Wash. - Feb. 12, 2009 - Microsoft Corp. today announced that David Porter will join the company as corporate vice president of Retail Stores. He will lead Microsoft's efforts to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company's own retail stores. Porter will report to Microsoft Chief Operating Officer Kevin Turner. He is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution.
"I am delighted to welcome David to Microsoft," Turner said. "This is an exciting time with our strong lineup of upcoming product releases including Windows 7 and new releases of Windows Live and Windows Mobile. We're also working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it's clear, simple and straightforward for consumers everywhere. David's unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort."
"There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers," Porter said. "I am excited about helping consumers make more informed decisions about their PC and software purchases, and we'll share learnings from our stores with our existing retail and OEM partners that are critical to our success."
Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter's first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.
Porter, whose new role and focus will complement the work Microsoft is already doing with its retail partners, will work in close partnership with leaders of existing retail programs in Microsoft's Entertainment & Devices Division.
Before joining DreamWorks Animation in 2007, Porter spent 25 years at Wal-Mart Stores Inc. in roles of increasing responsibility and seniority in store operations, merchandising and information technology. In his last role at Wal-Mart, Porter was vice president and general merchandise manager of Entertainment, where he served as a strategic point of influence throughout the Wal-Mart business.
Porter's first day at Microsoft will be Feb. 16, 2009.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Latest News Posts
- We've seen it all - there are now SSD water blocks
- Black Ops 3 campaign lets you fast-forward right to the end
- Nexus 6P and 5X unboxing videos surface
- VR games will be quality over quantity, says Epic Games CEO
- Capcom's Resident Evil 7 could be in VR
- ASRock Fatal1ty x99x killer not booting up
- H97M - Gaming 3 stuck at "Entering setup
- Cougar 550M Optical Gaming Mouse Review
- Can't overclock i7-5775C
- Star Wars Battlefront Open Beta GPU Performance Overview
- Giada Brightens up GITEX 2015 with Ultimate Digital Signage Mini PCs and Server
- Shuttle Announces the XS35V5 and XS36V5 Small Form Factor Computers
- Lexar Also Announces Professional 3600x and 3500x CFast 2.0 Cards
- Lexar Introduces New Professional 2933x XQD 2.0 Card
- Lexar Also Announces the 128GB Variant of Professional 2000x SDXC UHS-II Card