TweakTown
Tech content trusted by users in North America and around the world
5,919 Reviews & Articles | 38,135 News Posts

THQ Outlines Business Strategy of Focusing Exclusively on High-Quality Core Games and Connected Experiences for Key Franchises

THQ Inc. (NASDAQ: THQI) announced its updated business strategy as the company exits traditional kids' licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms.

 

TweakTown image pr/6/7/6755_05_thq_outlines_business_strategy_of_focusing_exclusively_on_high_quality_core_games_and_connected_experiences_for_key_franchises.jpg

 

"THQ will be a more streamlined organization focused only on our strongest franchises," said Brian Farrell, President and CEO, THQ. "The success of Saints Row®: The Third™ is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history."

 

The company's five internal studios are developing games aligned to several of THQ's key franchises, including the upcoming launch of UFC® Undisputed™ 3 and Darksiders® II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Desilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ's goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

 

THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.

Related Tags

Further Reading: Read and find more Business, Financial & Legal press releases at our Business, Financial & Legal PR index page.

Do you get our RSS feed? Get It!

Post a Comment about this press release

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases