Panasonic Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation, Sony Corporation and Toshiba Corporation today announced that they have reached an agreement in principle to collaborate on a new content protection technology for flash memory cards such as SD Cards and various storage devices. Under the "Next Generation Secure Memory Initiative," the five companies will start preparing for licensing and promotion of HD (high-definition)-capable security for SD Cards and embedded memory for use in advanced consumer applications such as tablets and smartphones.
This content protection solution will be robust enough to protect HD content. A high level of content security will be realized through the use of the initiative's technologies, including unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure.
The five companies believe this technology will enable various HD content applications such as HD network download, broadcast content to go and HD Digital Copy/Managed Copy from Blu-ray Disc media. With these applications, users can enjoy HD content on a wide range of devices, including Android-based smartphones and tablets, TVs and Blu-ray products.
The five companies believe that they each can make substantial contributions that, when combined, will enable them to start licensing the new secure memory technology early next year. The five companies expect to see adoption of flash memory products and various embedded flash memory solutions using this technology in the market in 2012.
"Panasonic has always been an innovator in providing the best possible content viewing experience in the living room through development of Blu-ray and Blu-ray 3D technologies and products," said Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation. "With our new secure memory solution, we are excited to create a strong link between the living room experience and the mobile experience. Now consumers can enjoy watching premier content, such as movies, on the go with their smartphones and tablets."
"Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips. Samsung's ongoing commitment to technology excellence will now further extend to early market availability of high-performance NAND technologies implementing the new advanced security solution," said Young-Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics. Co., Ltd.
"Consumers are ready for a solution that enables the effortless consumption of online and offline content across multiple device platforms," said Sumit Sadana, Senior Vice President and Chief Strategy Officer for SanDisk. "SanDisk looks forward to building on its history of innovation in the Flash industry by delivering optimized memory solutions to enable this new usage model with robust security technologies that can protect premium content."
"We believe the secure solution created by this initiative will enable customers to enjoy high quality experiences anytime, anywhere. Sony has always been focused on bringing amazing experiences to people through highly-advanced technologies in content creation, content distribution and picture display," said Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President, Sony Corporation.
"This technology will open a new door to flash memory applications. As a flash memory manufacturer, we are pleased that our flash memory technology will contribute to bringing people more convenient and exciting experiences of HD content. We will continue our development efforts to create surprising innovation," said Yasuo Naruke, Corporate Vice President, Vice President, Memory Division, Semiconductor & Storage Products Company, Toshiba Corporation.
Latest News Posts
- 'Star Trek: Discovery' gets a further delay
- China is working on the fastest supercomputer, ever
- AMD Radeon Pro Duo drops to $799, dual-GPU Fiji goodness
- Switch's 4310mAh battery takes 3 hours to fully recharge
- LG G6 won't explode because it uses a huge heat pipe
- ASRock 2.70 Splash Screen replaces Windows?
- bios update
- How to get larger than 2TB HD to work on GA-P35-DS4 Rev 2.0
- G skill Trident Z 32GB ( 2 x 16GB) DDR4 3000 Cas 15
- Intel 82579v - Code 10 - media disconnected
- NGE and Twitch partner to bring the Overwatch Winter Premiere Live Finals to PAX Arena at PAX South
- Bayview Labs, Seraph Group and MIT Game Lab announce 'Play Labs' VR/AR/AI Playful Tech Accelerator for MIT students and alumni
- NZXT reveals new Puck cable management system
- Synology unveils Surveillance Station 8.0
- BIOSTAR announces Z270 motherboard lineup