EA SIGNED ON TO LICENSE NVIDIA PHYSX TECHNOLOGY
NVIDIA PhysX Technology Made Available as a Development Platform for EA's Global Studios
SANTA CLARA, CA-DECEMBER 8, 2008-NVIDIA® Corporation today announced that Electronic Arts Inc. (NASDAQ: ERTS) has licensed NVIDIA PhysX technology as a development platform which will be available for EA's studios worldwide. NVIDIA PhysX technology is the world's most pervasive development platform for physics acceleration in interactive entertainment.
"PhysX is a great physics solution for the most popular platforms, and we're happy to make it available for EA's development teams worldwide," said Tim Wilson, Chief Technology Officer of EA's Redwood Shores Studio. "Gameplay remains our number one goal, with character, vehicle and environmental interactivity a critical part of the gameplay experience for our titles, and we look forward to partnering with NVIDIA to reach this goal."
With GeForce GPU-accelerated physics, the world literally comes to life: walls can be torn down, trees bend in the wind, and water flows with body and force. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what's possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, PhysX supports hardware scaling with the GeForce GPUs to deliver much faster performance and richer environments on multi-GPU gaming platforms.
The NVIDIA PhysX development solution consists of a robust physics engine, API, and middleware designed to give developers and animators unprecedented creative control over the look of their final in-game interactivity by allowing them to author and preview physics in real time. PhysX technology works across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC, and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor, including NVIDIA GeForce GPUs.
"PhysX offers tremendous benefits to developers and gamers and we are thrilled Electronic Arts has chosen PhysX to bring new levels of realism in their games," said Ujesh Desai, vice president of GeForce desktop business at NVIDIA.
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas.
Latest News Posts
- This tool allows you to use your taskbar on any multi-monitor setup
- Be Quiet! launches its Silent Base 600 chassis with insulation
- Cyberpunk 2077 is 'far bigger than anything' CD Projekt Red has made
- View-Master goes next-gen with a new VR-powered View-Master
- Some iPhone 6S handsets are running so hot they are shutting down
- I Was Wondering If Someone Could Help Me With Driver Issue For SATA3 z97
- PhotoFast i-FlashDrive MAX 32GB USB iOS Flash Drive Review
- SSI EEB support for Lian Li high end chassis
- Need help with a build
- Force M7 Thor Mouse does not wake system?
- Nokia announces planned leadership and organizational structure for combined Nokia and Alcatel-Lucent
- DOK SOLUTION UNVEILS CR09, 2 DEVICE CHARGER/CRADLE/CLOCK/SPEAKER/RADIO WITH 'SCD TECHNOLOGY' (SMART CURRENT DETECTION), NO MORE OVERCHARGING!
- FIRST CELLULAR ANDROID WEAR SMARTWATCH PREVIEWED AT LG EVENT
- LG UNVEILS V10, A SMARTPHONE DESIGNED WITH CREATIVITY IN MIND
- Marvell Teams Up with Google to Enable Chromecast 2.0 and Chromecast Audio