Munich, August 10th, 2011 - Augmented Reality (AR) will fundamentally change the way how we access, understand, enjoy and share digital information. The vision of being able to point a mobile device camera at anything in the real world and instantly receive contextual information is beginning to take shape as a roadmap to the future of AR. Enabling technologies and the vast growth of content will turn AR into a daily-used standard interface. The 2011 insideAR event in Munich, September 26-27, will demonstrate that AR is here to stay.
An outlook on the Roadmap of AR and the vision of an Augmented City - where contextual, digital information displayed in the real world is only a fingertip away - can be seen at this joint demo by the Media Processing Division of ARM and the R&D department by metaio: http://youtu.be/ACu6rehFXBM
The metaio Augmented Reality conference brings together First-Class speakers from innovative, global companies, with experts in fields like information technology, marketing, industry and design. The variety of keynotes covers topics such as:
• "From AR-Capable to AR-Optimized Mobile Platforms" by Björn Ekelund (Head of Ecosystems and Research - ST Ericsson)
• "Augmented Reality Games and how they will Change the Gaming Industry" by Josh Shabtai (CEO - Vertigore Games)
• "Enhancing the AR experience using ARM's Mali GPUs" by Srikanth Iyer (Ecosystem Partner Manager - ARM)
• "Virtual Air Rights: How Augmented Reality Will Transform Advertising and Identity" from John C. Havens (Founder - Transitional Media)
And metaio CTO Peter Meier's special presentation, "Making the Digital a Natural Experience - Status Quo and the Future of Augmented Reality" delivers insights on the profound impact that AR will have. It will influence hardware producers and telecom service providers, business models of OEMs and content producers, gaming, information design itself and even society or institutional structures. Most importantly, AR will change the everyday lives of a fastly growing number of users around the globe. Further keynotes will be given by: Joe Stam (Vice president of business development - NVIDIA), Klemens Schrattenbacher (Senior Alliance Manager - RIM), Prof. Dr. Werner Schreiber (Head of Research - Volkswagen Group) and Dr. Thomas Alt (CEO, metaio).
The AR Expo
In the Expo area visitors can participate in "A day with AR" featuring live demonstrations from metaio, AR business professionals and partners. See and experience all of the day-to-day AR scenarios being used right now and which will be created in the near future. The mandatory technology for the next steps in AR will be for example presented by a joint demo from ARM and metaio which will demonstrate the groundbreaking Augmented Reality capabilities on the ARM Mali GPU family including complex, highly realistic rendering (i.e. shaders) combined with a 3D tracking approach. ST-Ericsson will present and demonstrate the AR capabilities of its U-8500 smart phone platform. Furthermore, Sony will present a HMD prototype with the world's highest see-through transmittance. And NOKIA will present their latest achievements in AR. On the AR software side metaio will give a first insight into the upcoming Unifeye Suite and the new capabilities and possibilities arising with the Unifeye Mobile SDK roadmap and the new features in junaio. You will for example witness optical tracking for almost everything, including 3D and large area tracking. In general, the insideAR 2011 will set benchmarks for realism, user experience, model and interaction complexity, tracking quality and rendering speed.
Learn more, get in touch, visit us in Munich!
For registration, press accreditation and comprehensive information about the programme and speakers at the insideAR 2011 visit the website: http://www.metaio.com/events/insidear-2011/
As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user's real environment. Founded in February 2003, metaio currently employs 70+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has been working with more than 450 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.