Software and Hardware Ecosystem to Unleash the Power of AMD Fusion Technology

- Leading software and hardware vendors demonstrate immediate support for AMD Fusion APUs -

SUNNYVALE, Calif. - Embargo until Jan. 4, 2011 - AMD today announced broad support for the AMD Fusion Family of Accelerated Processing Units (APUs) from the software and hardware ecosystem community. Working closely with software vendors, developers and motherboard suppliers, AMD has built a coalition of industry innovators committed to providing devices and applications that leverage the combined x86 computing power and discrete-level graphics performance of AMD Fusion APUs.

"AMD and its partners are leading the way to a new era of computing distinguished by immersive entertainment, outstanding Internet browsing and fast, efficient processing of digital workloads," said John Taylor, director, AMD Client and Software Product Marketing. "The creation of a robust x86- and GPU computing-based ecosystem to enable these next-generation experiences is the culmination of long-standing collaboration with developers, software and tools vendors, and component suppliers, as well as technology investments made possible by the AMD Fusion Fund."

Next-Generation Applications

To access the uniquely powerful and efficient capabilities of the APU architecture, AMD collaborates with a variety of middleware and tools providers to offer software development kits that facilitate the use of industry-standard application programming interfaces (APIs) such as OpenCL™, OpenGL™, Direct2D and DirectCompute. AMD further supports the optimization of software for AMD Fusion APUs with AMD Accelerated Parallel Processing (APP) technology, which helps developers more easily tap into the combined power of the GPU and CPU to accelerate existing applications and create new possibilities in software.

Dozens of innovative companies will be demonstrating amazing computing experiences enabled by AMD technology including AMD Fusion APUs at the Consumer Electronics Show (CES) this week in the Wired showcase sponsored by AMD (Grand Lobby, GL8), as well as in the AMD Technology Showcase. A variety of applications that span multimedia, gaming, productivity, web browsing, facial recognition, video conferencing and more will be on display from leading software suppliers, including:

- Adobe
- ArcSoft
- Codemasters
- Corel
- CyberLink
- DivX
- EA / BioWare
- Firaxis
- Gazillion
- Microsoft
- Nuvixa
- Earthsim
- Roxio
- Sega
- Turbine
- Viewdle
- Vivu

AMD motherboard partners are also innovating around the launch of the first AMD Fusion APUs, as leading original design manufacturers (ODMs), including ASUS, Gigabyte, MSI and Sapphire, have announced integrated APU/motherboard products for the first PC platforms featuring AMD Fusion APUs.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Fusion Accelerated Processing Units (APUs). AMD's graphics and computing technologies power a variety of devices including PCs, game consoles and the powerful computers that drive the Internet and businesses. For more information, visit http://www.amd.com.