Creative THX TruStudio ProTM Audio Technology Incorporated in GIGABYTE Notebooks
Groundbreaking Audio Technology Is Paired With Cutting-Edge Computing Power and Elegant Product Designs to Deliver Compelling Multimedia Experiences
SINGAPORE - 5 October 2010 - Creative Technology Ltd. today announced that the Creative THX TruStudio ProTM suite of groundbreaking audio technologies is now incorporated in GIGABYTE's latest M1425 and T1125 notebooks, enabling users to enjoy superior multimedia entertainment experiences complete with true-to-life audio.
THX TruStudio Pro recreates on the PC the same dynamic experience enjoyed during live performances, in films and in recording studios. This suite of cutting-edge audio technologies not only delivers the fullest audio experience for music, movies and games, but also respects their integrity by remaining true to the source and intention of the artists who created them.
"The stylish M1425 notebook and versatile T1125 notebook reflect GIGABYTE's continuous efforts to combine great designs with powerful computing technologies, and we are extremely delighted that GIGABYTE has carefully selected THX TruStudio Pro as their audio enhancement technology of choice," said Steve Erickson, VP and GM for Audio-Video Group at Creative.
"Many years of collective experience and research have been drawn from both Creative and THX in developing this suite of advanced audio technologies, and we believe this is just the beginning of more and more PC manufacturers adopting THX TruStudio Pro to enable exciting cinematic experiences and thrilling game play on the PC."
THX TruStudio Pro
The THX TruStudio Pro suite of technologies features THX TruStudio Pro Surround™, THX TruStudio Pro Crystalizer™, THX TruStudio Pro Speaker™, THX TruStudio Pro Dialog Plus™ and THX TruStudio Pro Smart Volume™.
THX TruStudio Pro Surround
THX TruStudio Pro Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multichannel content played over stereo speakers and headphones will sound as if it is coming from all sides while voices remain centred in front and original balance and timbre is preserved.
THX TruStudio Pro Crystalizer
THX TruStudio Pro Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music gets compressed. This makes the music sound as good as the artist originally intended, and adds an enhanced level of realism for movies and games.
THX TruStudio Pro Speaker
THX TruStudio Pro Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio Pro Speaker technology dramatically improves the sound experience without a subwoofer.
THX TruStudio Pro Dialog Plus
THX TruStudio Pro Dialog Plus enhances the voices in movies for clearer dialogue, allowing the listener to hear the dialogue over the rest of the soundtrack and over ambient noise in the listening environment.
THX TruStudio Pro Smart Volume
THX TruStudio Pro Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.
For more information, please visit http://www.creative.com/oem, http://www.thx.com or http://www.gigabyte.com.
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
About THX Ltd.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit http://www.thx.com.
GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the world's motherboard market. On top of motherboards and graphics accelerators, GIGABYTE further expanded its product portfolio to include notebook and desktop PCs, digital home entertainment appliances, networking servers, communications, mobile and handheld devices, servicing every facet of people's lives at home or business. Everyday GIGABYTE aims to "Upgrade Your Life" with the most innovative designs and impeccable quality and services.