CoolIT announces Domino A.L.C. Trade-in Program

Calgary, AB - August, 2010 - CoolIT Systems, leaders in advanced liquid cooling technology, announced today they will be offering a trade-in program for existing Domino A.L.C. customers.

"With the release of the ECO A.L.C. in March and its overwhelming acceptance in the market, we heard our customers loud and clear regarding their desire to upgrade to the next generation of cooler." Says Mr. Barry Fairhurst, World Wide V.P. of Sales and Customer Support.

CoolIT Systems will be offering the 120mm version of their ECO A.L.C. units to existing Domino customers for US$50.00 through their website, http://www.coolitsystems.com/TradeMyDomino. Consumers need to enter the serial number of their Domino A.L.C. into the online form and upload a photograph of their Domino to take advantage of this 33% discount.

"This is all part of our ongoing initiative to meet our consumer demand. The ECO has been tested extensively both in the lab and with consumers and has is proving to surpass people's performance and reliability expectations." Says Susan LeBlanc, Global Marketing and Communications Manager with CoolIT Systems.

The ECO A.L.C. was announced by CoolIT Systems in January, 2010, at the Consumer Electronics Show (CES) in Las Vegas. It was very well received for its ease of installation, superior cooling performance, and compact and maintenance-free design. It won an Innovations award at the CES convention and has been very successful in the market through 2010.

Additional information on the Domino A.L.C. upgrade can be found on the company's website at http://www.coolitsystems.com/TradeMyDomino.

About CoolIT Systems

CoolIT Systems has been working with industry leaders in the computer industry to research, design, and deliver next generation cooling products that provide a comprehensive solution while exceeding high OEM standards for reliability and maintenance-free operation. This carefully designed and patented technology unleashes the full potential of a PC, providing superior cooling performance while reducing system level noise and improving reliability of vital components. The CoolIT Technology can be found in the top names in performance computing like Dell, Alienware, Velocity Micro, Maingear, Biohazard, AVADirect and Shuttle. http://www.coolitsystems.com