Other World Computing Begins Offering NuRAM Memory Upgrades For Lowest Cost Option To Add Up To 8GB Or 16GB to select Mac Computers

PC8500 DDR3 SO-DIMM memory upgrades For Apple iMac, MacBook, MacBook Pro, and Mac mini offer savings up to 55% vs. Factory options and come backed by Lifetime Warranty

May 27, 2010, Woodstock, IL -- Other World Computing (OWC(r)) http://www.macsales.com, a leading zero emissions Mac(r) and PC technology company, announced today it has expanded it brand name memory line-up by offering Newer Technology NuRAM(tm) Memory Upgrade Kits for select Macintosh(r) desktop and notebook computers, as well as leading compatible brand PCs. Initially available in PC8500 DDR3 1066MHz SO-DIMM memory modules, the NewerTech(r) NuRAM upgrades are available up to 8GB for select MacBook Pro(r) 13/15/17" 'Unibody', MacBook(r) 'White Unibody', and Mac mini(r) models and up to 16GB for select Apple iMac(r) models.

NewerTech PC8500 DDR3 1066MHz CL7 204 Pin SO-DIMM NuRAM Memory Upgrade Kits up to 8GB for select MacBook Pro 13/15/17", MacBook 'White Unibody', and Mac mini models; up to 16GB for select Apple iMac models; up to 16GB for Acer, Dell, HP, Lenovo, Sony, Toshiba, and other leading brand PCs:

• NuRAM 4GB DDR3 SO-DIMM Memory Module (1 x 4GB memory module) - $134.99
• NuRAM 8GB DDR3 SO-DIMM Memory Kit (2 x 4GB matched memory modules) - $249.99 37.5% savings versus Apple Factory Option of $400
• NuRAM 16GB DDR3 SO-DIMM Memory Kit (4 x 4GB matched memory modules) - $495.99 50% savings versus Apple Factory Option of $1,000

For more information on NuRAM memory or to order, visit:
http://eshop.macsales.com/search/NuRam

OWC offers memory upgrades from 16MB to 64GB for nearly every current and past Apple notebook and desktop computer manufactured during the past twenty years. The full OWC memory line, as well as a compatibility guide for the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/

OWC Rebate Offers Additional Money Savings

Continuing a unique benefit OWC offers, consumers who purchase a NuRAM Memory Upgrade can enjoy up to $50 additional savings through OWC's memory module Trade-In Rebate Program. With the rebate, the net cost of the NuRAM 8GB Upgrade Kit is 50% less than factory options while the net cost of the NuRAM 16GB Memory Upgrade Kit is 55% less than factory option. For program details, visit: http://eshop.macsales.com/Customized_Pages/Framework.cfm?page=rebatecenter.html

Quality Guaranteed By The First Name In Mac Memory

Widely heralded as the first company to develop and sell memory products for the Macintosh computer line and later used in the first PowerBook demonstrations, NewerTech thoroughly tests every NuRAM memory module to ensure high quality, compatibility and reliability as well as to meet all manufacturer specifications. With such quality assured performance, all NuRAM brand memory is backed by a lifetime warranty.

"We're always seeking to offer quality options at competitive pricing," said Larry O'Connor, Founder and CEO, Other World Computing. "NuRAM upgrades provide a quality memory upgrade product at an incredible value with current options with pricing never before seen on 4GB DDR3 SO-DIMM modules for upgrading system memory for maximum performance out of today's iMac, Mac mini, MacBook/MacBook Pro, and PCs."

Add More Internal Storage Capacity With OWC DIY "Two Upgrades In One" Kit

With an OWC DIY Storage Upgrade Kit, MacBook, MacBook Pro, and Mac mini users can upgrade their computer's internal hard drive to a new larger capacity and/or faster speed, transfer their data to the new drive, and then continue using the "old" drive by installing it into the provided OWC enclosure for a "new" pocket-sized external drive at savings of up to 40% versus buying all the included components separately.

OWC DIY Storage Upgrade Kits up to 1TB starting at $64.99 are available for immediate ordering from Other World Computing at http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod(r), iPhone(r), and iPad(tm) enhancement products through its e-commerce portal http://www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via http://www.fastermac.net and http://www.owc.net