Intel Gets to the Core with Super Bowl Ad
Sometime during Super Bowl XLIV, kickoff at 3:25 p.m. PST Sunday, Feb. 7
Intel Corporation Super Bowl commercial titled "Lunchroom" (30 seconds):
"Lunchroom" is set in an Intel lunchroom where a few engineers are excitedly discussing the all new 2010 Intel® Core processor family. One of the engineers is so excited he shouts about how "these processors are the most amazing achievement in the history of the company." A passing robot hears this and is saddened that he is no longer the biggest deal at Intel. He drops his tray in dismay and exits the lunchroom.
Intel is leveraging the highly visible Super Bowl communications platform to support the company's 2010 Intel® Core processor family:
This is Intel's return as an individual Super Bowl sponsor after 12 years.
Intel also is the title sponsor of the post-game show on CBS, during which a second 30-second Intel commercial will debut. Sponsorship and buy valued in the millions.
Each commercial employs a sense of "geek humor" and centers on the 2010 Intel® Core Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance for laptops, desktops and embedded devices.
Advertiser/Sponsor: Intel Corporation
Creative: San Francisco independent ad agency, Venables Bell & Partners
Media planning and buy: Omnicom Media Group agency OMD
The new commercials will be available online after they air on the Intel site (www.intel.com), Intel Fan Page on Facebook (www.facebook.com/intel) and Channelintel on YouTube (www.youtube.com/channelintel). Follow Intel on twitter at @intel (www.twitter.com/intel) and @IntelNews (www.twitter.com/IntelNews).
Latest News Posts
- GitHub facing DDoS siege cyberattack dating back few days
- Google teams up with Johnson & Johnson to research surgical robots
- Data breaches lead to increased prevalence of e-file tax fraud
- Monolith Software says Xenoblade Chronicles 3D pushes mobile RPGs
- These Corsair K65 RGB keyboard replacement keycaps are amazing
- (LAN) Z68 extreme3 Gen3
- Asrock n68c-s UCC RAM problem
- X99 G1 Wifi - Updated BIOS and can't get Intel RST to work
- Chappie (2015) Cinema Movie Review
- Z87M-D3H BIOS-mod to run all cores at 3.9ghz for i7-4770(non-k)
- Xilence Announces 402 C-Series CPU Coolers
- BIOSTAR reveals Hi-Fi B85Z5 Motherboard
- Acer Debuts the 15.6-Inch C910 Chromebook
- Antec Announces the VSP-5000 Case with Sound-Dampening
- MSI Launches New mini-PC - Cubi