Intel Gets to the Core with Super Bowl Ad

WHEN:
Sometime during Super Bowl XLIV, kickoff at 3:25 p.m. PST Sunday, Feb. 7

WHERE:
CBS

WHAT:

Intel Corporation Super Bowl commercial titled "Lunchroom" (30 seconds):

• "Lunchroom" is set in an Intel lunchroom where a few engineers are excitedly discussing the all new 2010 Intel® Core™ processor family. One of the engineers is so excited he shouts about how "these processors are the most amazing achievement in the history of the company." A passing robot hears this and is saddened that he is no longer the biggest deal at Intel. He drops his tray in dismay and exits the lunchroom.

WHAT ELSE:

Intel is leveraging the highly visible Super Bowl communications platform to support the company's 2010 Intel® Core™ processor family:

• This is Intel's return as an individual Super Bowl sponsor after 12 years.
• Intel also is the title sponsor of the post-game show on CBS, during which a second 30-second Intel commercial will debut. Sponsorship and buy valued in the millions.
• Each commercial employs a sense of "geek humor" and centers on the 2010 Intel® Core™ Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance for laptops, desktops and embedded devices.

WHO:

• Advertiser/Sponsor: Intel Corporation
• Creative: San Francisco independent ad agency, Venables Bell & Partners
• Media planning and buy: Omnicom Media Group agency OMD

ONLINE:

The new commercials will be available online after they air on the Intel site (www.intel.com), Intel Fan Page on Facebook (www.facebook.com/intel) and Channelintel on YouTube (www.youtube.com/channelintel). Follow Intel on twitter at @intel (www.twitter.com/intel) and @IntelNews (www.twitter.com/IntelNews).