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GoPro is best known to consumers for action cameras, but isn't shying away from virtual reality, drones, and other emerging technologies. The company's CEO has a feeling that VR isn't an outright gimmick like 3D, and they should be able to nurture first-time customers.
"[VR is] gonna open up all kinds of viewing experiences and expand the lifespan of content," said Nick Woodman, CEO of GoPro, in a statement to Mashable. "VR is a whole new experience that can fully transport someone into another experience."
Woodman believes GoPro can stay in front of the camera competition when it comes to VR, with possible 360-degree VR recording possible one day in the future.
When Apple launched its Watch back in April, the world stood still waiting to see just how huge the sales of Apple's first wearable would be. Well, while they might have started off with around 1.5 million Watch units sold, at an average of around 200,000 per day, those numbers have dropped, considerably.
According to Slice, Apple Watch sales have completely bottomed out to less than 10,000 per day, reports MarketWatch. More than two-thirds of the Apple Watch units have been the cheaper "Sport" version of Apple Watch, which has a starting price of $349. The more advanced models start at $549, but the sales numbers on those are much lower. In the United States, just 2,000 of the $10,000+ "Gold Edition" Watch have been sold.
What does this mean for the Watch? Well, it means that Apple didn't quite revolutionize the smartwatch market like it thought it would, and that Apple fans have swooped in, either purchased or looked at the Watch and decided against it. Either way, it doesn't bode well for the future of Apple Watch.
The first iteration of Google Glass was good, but not great, and while we've known for a while that Google is working on a second version of its ambitious wearable, the first real news on the new Glass is here.
Droid Life has found a submission to the FCC that shows that Google looks to be working on a new version of Glass, with the only information on Glass 2.0 shared is that the FCC ID is 'A4R-GG1' and that it supports various Wi-Fi bands and Bluetooth. The documents also show that Google is using the 2014 E-Label act, which means it can hide the FCC labels away instead of plastering them on the device itself.
Microsoft and Sony continue to move forward developing their respective augmented reality and virtual reality headsets, but Nintendo still isn't convinced. Shigeru Miyamoto, creative director of Nintendo, recently discussed how the Japanese gaming company is focused on discussing titles - and technologies - that will be available to gamers sooner rather than later.
It looks like Nintendo is trying to portray VR as a technology that won't be fun and social, and could cause more problems. Miyamoto previously said he didn't feel VR is a good fit for Nintendo.
"The current software for these virtual reality devices cannot be played simultaneously by a number of people," Miyamoto said during a meeting in front of investors. "And since it is generally expected that the development for the applicable software for a high-performance device will take two to three years, there were a number of visual demonstrations for virtual reality devices."
Facebook may have over a billion daily active users, but where does the company see itself in 10 years time? During a Q&A on his profile yesterday, Mark Zuckerberg talked about what his company has in store for the future.
Zuckerberg says that he thinks the ultimate communication technology will allow you to send thoughts to another person, where he elaborated: "You'll just be able to think of something and your friends will immediately be able to experience it too if you'd like". But since we're not quite there yet, Facebook is putting its effort into artificial intelligence (AI), as the company "think[s] more intelligent services will be much more useful".
Not only that, but Facebook sees VR as the future - after all, it did acquire Oculus VR last year - where it says VR is the "next major computing and communication platform". The social network didn't leave out its Internet.org project, with Zuckerberg adding that it's "the most basic tool people need to get the benefits of the internet," including jobs, education and communication".
AMD has just announced a new partnership with Creative Artists Agency (CAA) in Hollywood, where it will provide Hollywood creatives with Liquid VR. This will allow Hollywood directors a better channel to work with AMD to create immersive VR experiences.
AMD's Corporate Vice President of Alliances, Roy Taylor, said that the most important part of VR isn't just about gaming. He said that the entertainment industry is investing "an order of magnitude more money and talent into VR than the game industry is". Taylor added: "Los Angeles has become the epicenter of virtual reality, not Silicon Valley. I meet a dozen new people every day in Hollywood that are interested in VR".
But with NVIDIA owning three quarters of the GPU market share, what can AMD do when it comes to VR? Taylor says that AMD has an advantage over its competitor, thanks to its "hardware asynchronous compute" technology, something we covered not too long ago.
Virtual reality seems to have hardware designers and software developers quite excited, even though there are plenty of skeptics. Joining the growing list of those excited about VR is Unity CEO John Riccitiello, and he recently shared thoughts about how his company is contributing.
Unity currently boasts "the best system for creating content for VR," Riccitiello said during his E3 keynote. He expanded his thoughts during a recent interview with GamesIndustry:
"We have the highest market share [in VR] right now, so we're already there. It's interesting that a company like Valve, which makes its own engine, is showing demos for VR, and all but one is built with Unity."
With smartwatches becoming more common, LG has just unveiled its latest battery from its battery arm, LG Chem. The company has started shipping hexagonal-shaped batteries that promise 25% more capacity than circular batteries.
These new batteries will provide an additional four hours average use, without having smartwatch owners having to go into low-power mode, or the smartwatch completely running out of juice. LG has said that it's working on more unusually-shaped batteries, something that will continue to add more battery life into the wearables.
Forget about video games, how about virtual reality being used in the medical world as a high-tech method for preventative care? Each sip of a soda or bite of your favorite fast food meal, and you see your waistline begin to expand.
Researchers from the University of Georgia are finding unique ways to show people the long-term danger in excessive sugar intake - which can lead to obesity - and VR seems to help people learn.
"We've found virtual reality to be much more effective than pamphlets or videos at getting the message across and prompting behavior change," said Grace Ahn, assistant professor in advertising and lead of the Georgia VR research efforts, in a statement published by the WSJ.
Nike is embracing virtual reality and recently published a video that allows soccer fans to "experience the Neymar Jr. Effect in virtual reality." To get the full immersive experience, Nike recommends using a Google Android smartphone paired with a Cardboard headset.
Despite being only 23 years old, Brazilian soccer superstar Neymar, who currently plays for Barcelona, is one of the best players in the world. This is a clever marketing effort by Nike, which allows viewers to use the 360-degree video view on mobile devices or a PC, but the virtual reality aspect is the most interesting.
"To view in virtual reality with your Cardboard headset on your Android device, open this link in the YouTube app, then tap the cardboard headset icon in the bottom right to switch into virtual reality viewing mode. Place your phone horizontally in the headset and look inside."