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Facebook with their hundreds of millions of users, can pretty much do whatever they want and they've now started testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage.
Users who notice the ad, or the page post, can click "Get Coupon." From here, it can be posted to a user's Wall, they'll then receive an e-mail from Facebook with the coupon and an option to share it with friends.
Facebook said that pages who are part of the limited test can offer discounts that customers can either redeem in-store or online. This new venture from Facebook is different to their Check-In Deals, which is a self-serve promotional tool that allows businesses to offer coupons to people who visit a location and check-in with Facebook.
Twitter today are introducing a new version of Twitter, they've simplified the design to make it even easier to follow what you care about, connect with others and discover something new.
This new design will be on both Twitter.com and mobile phones, so that you have a similar experience no matter the platform you're on, anytime, anywhere. They've also updated TweetDeck so that it's consistent with the new version of Twitter.
There are now four new tabs that bring you instantly closer to the things you care about, visit fly.twitter.com to learn more about these in detail. The new Twitter should rollout over the coming weeks, but you can see the new just-updated versions of mobile.twitter.com, Twitter for iPhone, and Twitter for Android. Twitter are working on other apps, like Twitter for iPad, and will release news when they arrive.
Facebook have just clicked the 'start ignition' button on their Timeline feature today, where it will eventually rollout to everyone on Facebook. New Zealand is the first place to get it, with other regions will get it in the "near future."
If you don't remember what Timeline is, it's a way to illustrate your entire life, in a graphical way. Some people criticize Facebook for just being made up of "here and now", where major life events are pushed to the bottom of a person's feed and thus, forgotten over time. Timeline doesn't do that, Timeline brings those events back, mapping them on a graphic that tells the story of a user's life, from birth to the present day.
Now we can all enjoy super-spammy updates from people, with longer than usual copy/paste status updates, oh joy! Today, Facebook have increased the maximum character count in status updates from the current 5,000 to over 60,000.
The longer status updates appear in the Live Ticker the same as any other status update usually does, but it truncates in News Feed after 400 characters. This is to obviously save every single post from being a huge post, if that were to happen on your feed.
Facebook have used a weird example of the new character limit saying that a user could share a novel on Facebook in nine status updates by using the new character limit. Like I want to see that.
Ah, Microsoft. Late to the game with tablets, phones, consoles and now social networking. They've got phones going well, just not in sales. Consoles are in their stride, tablets from most reports are set to kick arse. But social networking? Enter "Socl".
Internally tested under the name "Tulalip", which is named after a group of Native American tribes, Socl promises to head butt Facebook and Google+. It features a three-column layout with a social search bar sprawled across the top, basic navigation on the left panel, your news and activity feed in the middle, and a "video party" feature on the right-hand side.
Socl does things a bit different with its tagging feature, allowing users to tag topic of interest and later receive updates on those interests. Microsoft is also making social searching a big part of Socl. The bar up top allows you to enter either a search term or status update, with friends being able to comment on either. Bing will of course be the search provider for Socl.
Google have finally opened the flood gates to Google+ to business and brands, not just individuals. The new feature is being called "Google+ Pages", and there seems to be little different between a Page and an individual account.
You're able to add Pages to any of your regular Circles, and Page owners are able to post as usual and take part in Hangouts. Pages also turn up in Google search results, which is quite handy. Google have also introduced a new Direct Connect as well that allows you to specifically search for Google+ Pages, to do this type "+Google" or "+Angry Birds" in a Google Search box and you'll be directed to the respective page.
Both features rollout on a limited basis starting today with Google promising everyone will have it soon.
Zynga's next entry in their "Ville" franchise, which includes FarmVille, FrontierVille, and CityVille, is CastleVille. The latest game allows players to built mini-empires from castles, craft art and armor and trade, and defend your kingdom in a medieval world. The game was created by the Zynga Dallas team, which was part of Zynga's acquisition of Bonfire Studios.
The game starts off by letting you choose your character and build your look. Zynga Dallas director Bill Jackson says that this is the most expansive character building feature to date, with dozens of looks to choose from. The games objectives is for you to build the castle of your dreams and transform the the unexplored land into your own kingdom. There are many characters you'll meet along the way, who are all involved in the storyline of the game.
With multiple social networking sites available now that give you the ability to share anything and everything about the goings on in your life; be it personal or working (or in most cases, both), some of you might be left wondering where the best place is to post your status. Or even if you have it down to a fine art already, what you'll see below should only cement what has already become common practice for much of the well embedded social networking community across the board.
There is now a quite comedic, yet accurate flowchart spreading around detailing what sort of status updates should go where. I think most of you would agree they've hit the nail on the head with this one!
Facebook are eyeing down a fine worth $139,000 after an Australian law student discovered that Facebook held 1,200 pages of personal data about him, much of which he had previously deleted. Max Schrems, 24, requested a copy of his data after attending a lecture hosted by Facebook's chief executive, Mark Zuckerberg whilst he was on an exchange program at Santa Clara University in California.
Facebook sent him a CD of his data and Schrems was shocked to find information through his three years of having an account despite having deleted most of the information. Among the 1,200 pages of data were rejected friend requests, information regarding incidences where he had removed friends from his list and his entire conversation history.
Also included in his personal data CD were images that he had removed tags of himself, every event he had attended and every event he never responded to, poked and email addresses of people he'd corresponded with.
CEO of Twitter, Dick Costolo has revealed some statistics about Twitter's insane growth. Twitter now has over 100 million active users and that signups via iOS have tripled since the launch of iOS 5. It was only back in June that Twitter was hitting 200 million tweets per day, but this number has expanded out to 250 million tweets per day. If we rewind back to January 2011, there were around 100 million tweets per day.
Quite the growth, huh? Costolo revealed the stats during an interview at the Web 2.0 Summit in San Francisco. With those 100 million active users, half of them login daily. Costolo says:
We had 30% of our monthly active users loggin in every day at the beginning of the year. Now it's over 50%.
At this pace, Twitter's growth is around 40-percent quarter-on-quarter. The numbers, millions of users, and tweets per day, while interesting, don't really impress me as much as the tidbit on the iOS 5 impact on Twitter. Apple integrates Twitter directly into iOS 5 and for Costolo to reveal that Twitter signups via iOS 5 have tripled sine the update to iOS, that is insane. A 300-percent increase in signups via iOS 5 devices, in what, a week? Wow.