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Facebook had their first earnings report as a public company last week, where a bunch of facts, and figures were released. But, according to some information released during their 10-Q filing this week, approximately 8.7% of active Facebook users don't represent real people.
8.7% may not sound like a huge amount of people, but considering that the social network has a staggering 955 million users, 8.7% represents a 83.09 million accounts. That figure has also ballooned out from the social network's pre-IPO estimate of between 5-6%, but CNET has said that its probably the result of Facebook adjusting the way it calculates the bogus accounts.
CNET also says that someone can quality as an "active" Facebook user if they use the service to log into other websites, but don't actually need to visit Facebook. The document also shows that 4.8% of Facebook's monthly active users (MAUs) are duplicates, or an extra account that someone created in addition to their main profile. This could be by mistake, to 'cheat' in social games, or because of other reasons.
Facebook have officially launched their App Center, which is the social network's storefront of desktop and mobile applications, which is now available in every country that Facebook is. The App Center first debuted in English-speaking countries such as Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom.
Then, last week the App Center hit Brazil, France, Germany, Russia, Spain, Taiwan and Turkey. Now, it is completely global, in every country Facebook can be used in, the App Center is there. If you log into Facebook.com, you'll see an App Center bookmark on the left side of your homepage, as well as in the Facebook apps for iPhone, iPad and Android.
Facebook continues to grow, and needs to feed itself into new markets, with mobile being a very important one. Considering that international users make up 81-percent of Facebook's staggering 995 million monthly active users, it's a step in the right direction. I don't personally play any games on Facebook anymore, I'm tied up working so much that I don't have the time to mess with them anymore. But it's nice to know that my wife can jump into SongPop now, direct from the App Center on her notebook, or Galaxy S III.
You know what? I love numbers. I think this is why I love technology so much, specs, GHz, core clocks, frame rates, power consumption, I could go on forever. Social networking site, Facebook, have released their energy usage report for the year of 2011, with some interesting details.
Facebook's total annual carbon footprint for each monthly active Facebook user is 269 grams. Facebook have put this into context in the report as detailing that for one person's Facebook use for the entire of 2011, had roughly the same carbon footprint as one medium latte, or three large bananas, or a couple of glasses of wine. I'll take the latter, thanks.
Facebook's total energy usage from office space, data centers, and other facilities was approximately 532 million kWh. Greenhouse gas emissions, also known as our carbon footprint, comes from many different areas: data centers, office space, employee commuting, employee air travel, data center construction and server transportation totaled approximately 285,000 metric tonnes of CO2e (carbon dioxide equivalent, which includes greenhouse gases CO2, CH4, N2O, and HFCs).
Facebook had their earnings call late last week, and one piece of information I looked past was the fact that the social networking giant admitted that 1 billion pieces of content are shared through Open Graph each and every day.
Founder and CEO Mark Zuckerberg said that Facebook's priorities are mobile, platform and social ads. So by sharing all of these pieces of content, advertisers have a bigger opportunity to get their brands in front of Facebook's near 1 billion users.
Since Open Graph launched, most apps have seen incredible growth thanks to the fact that all of the actions that users take within those apps are shown on their Facebook Timeline, and friend's Ticker and News Feed. It has been said that thanks to Open Graph, social video service Socialcam sold for $60 million.
During Facebook's first quarterly financial report, the social network is shown to sport more than half a billion monthly active users on mobile. This quarter's results showed that an astounding 543 million users use the social network from a mobile device.
This number is expanded considerably from the end of 2011, which saw 432 million mobile monthly active users, a jump of 110 million in 6 months. Since Q2 of 2010, Facebook have been adding an average of 48.5 million mobile users each quarter. As a percentage of total users, mobile users have grown from 32.2-percent of Facebook's user base, to 56.9-percent today. Quite the jump.
The problem here is, Facebook heavily relies on its revenue from advertisements, which are hard to show on mobile, and ill-suited for the platform. The smaller screens on smart devices make Facebook's ad model much less attractive for marketers. But on the desktop, its a different story. The bigger screen, higher resolution, make it much easier to display ads without distracting the user too much, on mobile though... bigger problem.
Facebook shares were trading above $30 for a few weeks, but they dropped earlier this week, where they closed on Tuesday afternoon at a month-low of just $28.09. Facebook stock dropped 0.55-percent on Tuesday, after a huge 8.6-percent fall the day before.
Zynga shares were also hit, as the company is closely tied into the success of the Facebook platform, where they saw a drop of 5-percent on Tuesday, closing at a year-low of $4.58. The cause of these drops come after Capstone analyst Rory Maher released a report claiming Facebook's U.S. user base declined 1.1-percent over the last six months, as well as the European Facebook user base experiencing decline.
But, with 900 million monthly active users, Facebook can't see continuous growth - there will be stages of stagnation in their user growth, and maybe we're seeing the early signs of this. Looking into the future, Facebook's areas of growth seem to be international. Japan, Russia and China are their next markets to concentrate on.
In a post-IPO world, Facebook isn't doing too well, shares are down 19-percent since their launch in May, down to $30.72. Facebook founder Mark Zuckerberg has said right now, his hardest job is figuring out how to adapt Facebook to mobile devices.
Zuckerberg said in an interview from the Allen & Co. media conference that bringing Facebook's features to smart devices is difficult because the user experience is vastly different to that of a desktop PC, at the same time Zuckerberg placed down the problems of running a newly public company. Zuckerberg said "things are not much different". "I'm focused on building product".
Facebook is currently under pressure to grab more advertising revenue from its mobile service in order to maintain growth. In order to do this, Facebook are developing location-based features that will allow marketers to target users with more relevant pitches.
Nintendo's social app 'Miiverse' on the Wii U isn't so social, won't connect to other social networks
Nintendo is amping the Wii U's social capabilities with Miiverse, a social network that will debut on their upcoming Wii U console. Miiverse may sound like a great idea at keeping Wii U users social, but the social network doesn't connect to other social networking sites as Facebook or Twitter.
Nintendo representatives say that the decision is actually in keeping with the company's existing policies. Miiverse is integrated into the Wii U's system menu and games. The social network will be featured in-game, where users can pause mid-game, access Miiverse and ask fellow Miiverse users for advice, or to just video-chat before getting back into the game.
Nintendo has reiterated they have no interest in implementing other social networks into the console, but hope that the Miiverse will allow users to build their own communities based around gaming.
Finally. Facebook have just unleashed the ability to not just delete your comments, but edit them. I don't see how it took them all these years, but the ability seems to be available to some, and not all at the moment. On my account, I can now edit and delete comments.
One of the best things about this new ability is that Facebook will show the full edit history for a comment, so that everyone who takes a look at the conversation, you'll get the full context. Not just the edited bits to make someone look good in an argument, or whinge session.
As you can see from my above picture, the ability is there. Don't worry about the conversation, my local retailer are having a buy-one-get-the-second-item-half-price sale, which is pretty damn amazing, and I really want a new TV. There's no ability to edit the post itself, just a 'delete' option which is quite lame considering the new 'edit' ability is live for some.
We reported yesterday that Samsung was working on a Facebook competitor. We cited a Korea Times article as the source. Samsung has come out today on their official blog and denied the claim saying that it was groundless. They are saying that it is a rumor and no such project exists. They do admit to upgrading "Family Story," however.
The full denial, as seen in the blog post, is quoted below for reference:
There have been inquiries and a few articles claiming that Samsung Electronics is going to offer a Facebook-like service, being developed under a code-name called 'Samsung Facebook.' However this is not true and the rumor is groundless.
'Family Story' has been available since February 2012 on Samsung Smart TVs, Smartphones, Tablets and the web*. This service, like its name, is a family-oriented convergence service that focuses on sharing and storing families' special moments.
It is true that we currently are working on upgrading 'Family Story' as we always thrive to provide consumers with enhanced experiences, but this is far from a "Samsung Faceboook" as some are claiming it to be.
It appears that we may have gotten this one wrong, but at the same time, an upgraded "Family Story" could easily be considered a Facebook competitor as they both look to achieve similar results. I wouldn't count Samsung out quite yet just because of this denial as it could be they just don't want the competition to know.