TweakTown NewsRefine News by Category:
If you wanted to watch a legal copy of "The Interview" but didn't want to pay to rent or purchase it, you can now watch it on Netflix. The data breach suffered by Sony Pictures, courtesy of the Guardians of the Peace, means the recently-released film has been made available to Netflix less than one month following its box office debut.
Sony Pictures wanted to just break even on the film - and that goal has been accomplished - so now it's time to open it up to as many viewers as possible.
Netflix has big ambitions for its original content efforts, wanting to launch 20 scripted series per year. Of course, not all of the shows will be marketed towards American viewers, as the company looks to expand its reach outside of the United States.
"I think we can launch - successfully, high quality - around 20 original scripted shows a year, which means every 2 ½ to three weeks you're launching a new season or a new show on Netflix meant to be for really diverse tastes all around the world," said Ted Sarandos, Chief Content Officer at Netflix, during a recent conference.
Netflix has found great success by launching original programming - an effort that other streaming services and businesses want to emulate.
NBC will stream a live feed of the Super Bowl for free as part of its Super Stream Sunday promotion, including pre- and post-game programs, the halftime show, and a midseason launch of "The Blacklist." Super Bowl Sunday on February 1 features the New England Patriots facing off against the Seattle Seahawks.
In total, US viewers will be able to watch 11 continuous hours of online video for free, and no cable or satellite subscription is necessary. As many viewers begin to transition from traditional TV programs towards online video, this is an ideal promotional effort by NBC.
"It's just a great means to promote TV Everywhere and our products," said Rick Cordella, SVP and GM of digital media at NBC Sports Group, in a statement to Reuters. "With the Super Bowl, we will have maximum eyeballs on it."
Overstock.com plans to launch an online streaming service sometime within the first half of 2015, and will include 30,000 titles, according to CEO Patrick Byrne. Expect Overstock to also begin creating its own original TV episodes and films, taking aim at Amazon and Netflix.
It's unknown what titles will be available at launch, but consumers can expect to be able to rent and purchase TV episodes and digital films.
"We will be a competitor to Amazon," said Byrne, in a statement published by The Hollywood Reporter. "We think our loyalty program is better than Amazon's. We give you five to 25 percent back on what you spend. So we pay people back for their digital downloads."
Despite a high-quality screener version of "American Sniper" hitting the Internet days before the film's box office release, the movie still grossed $90.2 million from Friday to Sunday - the most successful opening weekend between December and February.
It's hard to estimate what role piracy could have had on the box office, as some viewers likely skipped the theater when they found the online version. However, it is possible people impressed after watching the film used word-of-mouth to help tell friends and family how good the movie is.
The film features Bradley Cooper portraying Chris Kyle, a former Navy SEAL and most prolific sniper in US military history, and Sienna Miller serving as Kyle's wife. Kyle survived four tours of service in Iraq, and was murdered on a Texas gun range by a fellow veteran. The Clint Eastwood-directed film has generated a high amount of controversy, though has the support of Kyle's wife and military members.
Amazon has earned early success from its unique TV productions, and plans to transition towards movies. After a movie is released in theaters, Amazon wants to make sure the title is available via Prime video service within two months.
The company plans to create "close" to twelve movies per year, and production will begin later in 2015. The idea of a film being available online within eight weeks, as opposed to 39 to 52 weeks, gives viewers a chance to watch movies much sooner.
"Audiences already recognize that Amazon has raised the bar with productions in the episodic realm, tackling bold material in unique ways and collaborating with top talent, both established and emerging," said Ted Hope, Head of Production for Amazon Original Movies, in a statement. "Amazon Original Movies will be synonymous with films that amaze, excite, and move our fans, wherever customers watch. I am incredibly thrilled to be part of this."
Police authorities in Myanmar are seizing pirated copies of "The Interview," per an official request by the North Korean embassy.
"We seized them because they were unapproved and pirated," according to a police officer speaking to Reuters.
Rangoon chief minister Mying Swe spoke with North Korean Ambassador Kim Sok Choi, and they both deny official orders to seize pirated copies of the film. Shortly after the meeting, the film disappeared from DVD stalls in Yangyon, with stall owners claiming the film was now banned.
The lure of cord cutting is appealing to consumers interested in dropping cable and satellite subscriptions in favor of online video services. The addition of the Dish Network Sling TV further disrupts the market, a $20 per month service that gives users the chance to watch ESPN, CNN and other popular channels without a traditional subscription.
In addition to Netflix, Amazon Prime, Hulu and similar services, HBO, CBS, and ESPN plan to provide online offerings without a traditional pay TV subscription.
Pay TV subscriber levels have gone down and we expect that trend to continue," said David Heger, senior analyst at Edward Jones, in a statement to Forbes. "The cable TV model has been phenomenally lucrative for content producers," as "networks like HBO are looking to expand by capturing some of those households with no pay TV service."
"The Interview" has racked up $31 million in on-demand and digital sales, closing in on the $41 million it cost to create the film. The movie was released online on Christmas Eve, and while it was an instant hit among Internet pirates, has also generated impressive sales and rental figures from paid users.
The controversial movie racked up $15 million in sales during the four days it was released, and continues to generate success. Apple iTunes, Amazon Instant Video and cable video on-demand services now offer the movie for rental and sale.
"The Interview" will receive a UK release in the future, Sony noted, and it appears Netflix want access to the film. Just a few days after the movie was released, there was talk as to whether or not the film could help spur same-day online launches for future Hollywood films.
Sony Pictures received a lot of public criticism, from the Obama Administration and the public, for its decision to pull "The Interview" from theaters ahead of its Christmas release. The company decided to push ahead and release the movie in a smaller number of theaters, while heavily pushing online rentals and sales.
There are now questions as to whether movie studios should begin offering movies directly to the Internet from day one - while also screening movies in theaters. It's not going to be an overnight change, as movie theaters still help produce increased revenue per viewer than online rentals or sales, industry figures indicate. However, this could help spur interest in movies from viewers that otherwise wouldn't go through the trouble of seeing a movie in theater.
"The floodgates are now open for digital distribution," said Roger Kay, technology analyst and founder of Endpoint Technologies Associates, in a statement published by the San Francisco Chronicle. "Yes, these were special circumstances, but they allowed the world to see there's no reason not to stream on day one. I think it will change movie distribution ever."