I still remember The Blair Witch Project, watching it when I was a teenager in the world of Scream, I Know What You Did Last Summer, and all of the rebirth of horror movies at the time - but it was The Blair Witch Project that had a profound effect on me. It is the movie that started viral marketing, and it worked incredibly well - just not so much for its sequel.
Well, the Blair Witch is coming back with a sequel to the original, and not the mess that was Book of Shadows. Lionsgate commited to the new Blair Witch early, marketing the movie as 'The Woods' so that people wouldn't know it was Blair Witch, and whether they would see if it was after watching the movie. Once the screenings began, it was hard to keep that secret.
Blair Witch uses "advances in camera technology and selfie culture, there are many more cameras involved than the three angles Heather, Josh and Mike offered. There's plenty of coverage, and more fun to be had with body cameras", reports Slashfilm.
The home video format that started them all is on its very last legs, at least in Japan: Funai Electric Company is the last Japanese manufacturer to produce VCRs, and as of this month, it will cease making them.
The company cites an unsurprisingly declining market for the devices as well as the difficulty in obtaining parts as the reasons for the decision. Funai's VCRs were made in Chinese factories and sold under the Sanyo name as well as others in North America.
Last year, the company reported 750,000 unit sales.
If you've ever seen a movie in IMAX, and more specifically 70mm IMAX, you'll know that there's nothing quite like it. The company has just released the first-ever commercial shot entirely on IMAX, with an action-packed commercial that wants to drag you into your nearest IMAX theater.
IMAX's new campaign is a 60-second long tribute to all movies, with the company shooting the entire spot with its own IMAX cameras. The idea of the commercial started with a poem that the ad agency's creative team wrote about their love of film, but then the director of the commercial Ash Boiliand said it would work better if the characters broke the fourth wall, and spoke directly at viewers.
Personally, the ad does nothing to me that makes me intrigued about IMAX at all - and if I was someone who had not experienced a movie in IMAX, this commercial would do absolutely nothing to convince me. IMAX should've explained, quickly, how superior the IMAX experience is - showing what you'd see on a traditional cinema screen compared to the 70mm IMAX extravaganza.
Netflix has just announced that it's rebooting famous 1965 science fiction series Lost in Space, with a 10-episode first season being ordered from Legendary TV.
The new Lost in Space season will debut in 2018, with writers Matt Sazama and Burk Sharpless (Dracula Untold, Last Witch Hunter) with Zack Estrin (Prison Break) serving as executive producer. TechSpot reports: "Synthesis Entertainment's Kevin Burns (The Curse of Oak Island, Ancient Aliens) and Jon Jashni (Godzilla, Pacific Rim); and Applebox director Neil Marshall (Game of Thrones, The Descent) and Marc Helwig are also onboard as writers".
The reboot will reportedly take cues from the original show, with the Robinson family stranded light years away from their intended destination. The family will see fights with an alien planet, as well as their personal demons and I'm sure, family drama. Netflix says Lost in Space will be a blend of family drama and sci-fi adventure, but now I want to know what actors and actresses will be involved.
With Batman v Superman: Dawn of Justice not being received well (it was a mess), Warner Bros. are trying to change their tune with the follow-up, Justice League. The company has released the official synopsis for the movie, which seems to have Batman front and center.
Justice League has been teased as: "Fueled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes--it may already be too late to save the planet from an assault of catastrophic proportions".
The synopsis finishes with "Directed by Zack Snyder, this marks the big screen debut of the Justice League, featuring an all-star lineup: Ben Affleck, Henry Cavill, Gal Gadot, Jason Momoa, Ezra Miller and Ray Fisher". Snyder began shooting Justice League in April from a script written by Chris Terrio - see ya, Jonathan Nolan, it was nice knowing you in the DCEU, but you screwed the pooch with Batman v Superman.
There are plenty more details on Justice League Part One thanks to WB letting specific media visit the set of Justice League at Warner Bros. Studios Leavesden, where I'm incredibly jealous right now. Screen Rant was on-site, with some huge details to share.
4K Blu-ray movies will be picking up steam this year, with Universal Pictures announcing new movies like Warcraft, Jason Bourne, and The Huntsman: Winter's War for 4K Ultra HD Blu-ray and digital formats.
Each title will be mastered in Dolby Vision as well, including HDR and brighter colors across digital and physical releases. We can expect newish movies like Lucy, Lone Survivor, and Everest on 4K Blu-ray, too. Universal is promising more than 100 titles in 4K Blu-ray by the end of 2016.
20th Century Fox has just announced that Deadpool 2 is official, with studio co-chairman Stacey Snider also confirming that "the entire creative team" is back for the sequel.
Screenwriters Rhett Reese and Paul Wernick, alongside director Tim Miller and star Ryan Reynolds are all back. We all knew a sequel would come, after the insane reception of Deadpool and the money that it made, but official confirmation is just music to my ears.
There's no current release date for Deadpool 2, but 20th Century Fox does has two slots ready for mystery projects from Marvel set for October 6, 2017 and January 12, 2018 - hopefully it's sooner, rather than later.
With the impending release of Captain America: Civil War, Marvel is on a huge streak right now and Sony will continue that with the announcement of the 2017 reboot of Spider-Man starring Tom Holland.
Sony announced 'Spider-Man: Homecoming' for 7/7/17, with Tom Holland playing Peter Parker/Spider-Man. Spider-Man is being fully integrated into the world of the Marvel Cinematic Universe, playing a big part in the upcoming Captain America: Civil War.
Spider-Man: Homecoming will also star Marisa Tomei as Aunty May, and Zendaya as Michelle. As for the director, we have Jon Watts who directed 'Cop Car' in 2015, which starred Kevin Bacon. Other than that, Watts is unknown - which is kind of excited.
While Batman v Superman: Dawn of Justice is still climbing towards $800 million at the box office, Warner Bros. released the latest trailer for Suicide Squad, while riding the BvS wave.
The new trailer mentions Superman, has actual shots of Batman, a slightly deeper look at virtually every character - including Jared Leto's hopefully insanely awesome portrayal of the Joker.
What do you think of the new trailer?
With Batman v Superman: Dawn of Justice not doing so well at the box office, and rumors of Warner Bros. not being happy with its performance, we're now looking at the VFX breakdown of one of the biggest movies of the year.
There's copious amounts of green screen used, and I'm sure you're not surprised by that. Zack Snyder said during a recent interview with Empire that it was great to have Batman in the movie, as he got to use more practical effects - compared to all of the digital work with Superman.
He said: "It has been really fun using Batman as the answer to Superman, because he's not flying around and acting crazy. He's just driving around in his Batmobile, doing his Batstuff. We were able to do a lot of this practically. Batman brings that back. Figuring out how to mix Batman's practical approach with Superman has been an awesome experience".