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This years Grammy Awards enjoyed a very tidy 40 million viewers, making it the second-largest audience that the Grammy's have ever enjoyed, a number that is up 50-percent versus the 2011 Grammy's. Why the huge 50-percent jump in viewers? Well, most would presume it has to do with Whitney Houston's untimely death the day before, but we also have the digital side of things pumping along.
Big, live TV events are huge on social networking sites such as Twitter and Facebook, where online chatter expands like nothing else, and this draws more viewers to TV, where they expand with even more chatter of said event. 2012's Grammy Awards saw 13 million "social media comments", says "social TV" tracker Bluefin Labs. That's more than even the successful Super Bowl, which had more viewers than the Grammy's.
CBS say they worked hard to generate online interest for the show, where they point to a fact that they attracted a million visitors to the various sites and iPad/iPhone apps it operated over the three days leading up to the show. CBS say they attracted a peak of 165,000 concurrent viewers to the livestream of pre-Grammy's red carpet coverage on Sunday afternoon.
CBS also say they worked hard with artists, and Twitter to pump the show up on their own social networks.
Super Bowl has come and gone and now there's a 12-month wait until the next one. This year, social networking would've been a huge influence on the sporting match, and oh boy was it a big year for Twitter at Super Bowl 2012.
Twitter reaction reached an astounding 12,233 tweets per second at the end of the Giants vs. Patriots game, and 10,245 tweets per second during Madonna's halftime performance. These numbers catapult the moments at numbers two and three on Twitters most-tweets-per-second list. The first? Japanese anime movie Castle in the Sky, which had a crazy 25,088 tweets per second.
Now for some questions! What did you think of the game? What of the advertisements during the game? Madonna's halftime performance? Were you tweeting during the game?
A 23-year-old League of Legends gamer has died in a Taipei gaming centre, where his body sat in front of his glowing monitor for 9 hours before anyone noticed that something had happened. Police have reported that Chen Rong-Yu was found sitting rigidly in front of his PC, hands stretched out towards the keyboard and mouse.
It is believed that the gamer had a pre-existing heart condition, but with the mix of low temperatures in the cafe, lack of movement and extreme fatigue, all contributing to the heart attack.
Gamers were taking part in a 400-percent bonus IP event in League of Legends. Chen was involved, and had even been taking regular naps at his desk during the event, which meant that the 30 or so players around him in the cafe did not notice a thing. A cafe employee found him, attempted to wake up, found his body cold, and called the police.
Steve Appleton, Chairman and CEO of Micron Technology, Inc. died over the weekend in a small plane crash in Boise. He was just 51 years old. Appleton was due to retire in August, which makes the news of his death even sadder.
Steve was "an avid pilot who flew in airshows and was also an offroad car racer." Steve first joinced Micron in 1983, working the night shift, he rose to the CEO role in 1994 and has been there ever since.
Steve leaves behind his wife, Dalynn, his children, family and friends. On top of this, the technology community. It's a sad day for Micron, and Steve's family. TweakTown's thoughts and prayers are with his family.
It was only a few weeks ago that we reported about a mouse carcass dissolving in a can of Mountain Dew, but another mouse story has found its way onto the wonderful Internet, and this time it's a bit more interesting.
Gholam Hafezi went to an ATM to take out 700 Swedish Kronor when:
I got my 700 kronor but I never got the receipt. At the same time, I saw a cord that was jamming the ATM slot.
Hafezi at the time, did not think what would happen next. He figured someone was trying to do something illegal like skimming his card, so he pulled the cord. After he pulled it, he released that the cord was indeed a... mouse tail. The ATM in question was located at a Coop Forum, which is a famous Swedish supermarket chain.
Australia Day is here everyone! The team at TweakTown would like to wish you a Happy Australia Day and hope that you enjoy your well deserved public holiday and time off to spend with friends and family.
For those of you who are working, I hope that it's not all bad and I hope that you blokes have a cold beer waiting for you at home tonight. I have beers cooling in the fridge for once my shift of news and posting for TweakTown is done, as well as stuff to throw on the BBQ. Feel free to stop by the House of Anthony if you're keen, ha.
On a similar note, our thoughts are with those going through the chaos that is the NSW's north coast right now, where rivers have overflowed after days of heavy rain. On top of this, Queenslanders have been warned to prepare for further weather chaos with the possibility of a cyclone forming in north Queensland in the next few days.
We still don't have pictures or video of Osama bin Laden, but hey, it's OK to dump pictures of another countries Nuclear facility, right? Well, its now known the length of North Korea's progress in building a [gasp] weapon of mass destruction. You know, the ones we still haven't found in the War on Terror after trillions of dollars spent and countless thousand killed and millions displaced.
North Korea has actually done quite a bit of work, but not as much as NK's official claims state. There are various photos dated between June of 2009 and November of last year, which show North Korea's enrichment facility and light water reactors. You can see in these photos that the two aforementioned bits of the puzzle have almost reached completion. Once that's done, it's time to have its internals placed inside. The speed at which North Korea's reached this point, has analysts concerned. Below is a quote from the Bulletin of the Atomic Scientists:
Was the seismic analysis of the reactor site sufficiently rigorous? Did the regulatory authorities have the skills and independence required to license this reactor in such a short time period? And do Yongbyon [the construction site] specialists have sufficient experience with the very demanding materials requirements for the internal reactor components, including the pressure vessel, steam generator, piping and fuel-cladding materials?
Andrei Krivorukov, wherever you are, stop what you are doing right now, buy eleventy million lottery tickets and bunker down. Andrei received quite the strange Christmas present yesterday, a Russian communication satellite crashed directly into his house, with Andrei escaping death by mere meters.
The Russian satellite was a Meridian, which is used for both civilian and military communications. It was destroyed when a Soyuz-2 rocket exploded in mid-air, just a few minutes after launch. The Soyuz-2 rocket had an excellent track record until then, with hundreds of launches since the 1960s.
The explosion sent several pieces over Siberia, near the city of Tobolsk, and as far as 100km from the city of Novosibirsk. One of them was the 5kg titanium ball that fell through Andrei's roof, landing where he was just minutes before. Andrei is lucky as he decided to go out into his hard to grab some wood for his fireplace.
Behar Merlaku was sitting on a slot machine at a casino in Bregenz, Austria when he thought he hit the big time. Not just a few thousand dollars, but he hit the jackpot winning an astounding, life-changing $57 million. At just 26 years old, this would be one of those life-defining moments, where you realise everything will be OK from here on out.
Until he went up to the cashier to cash his prize to have the casino owners say it was "all a mistake", and just a "software glitch'. They argued that the jackpot alarm went off erroneously and that Merlaku's game had not actually hit the required five matches. He had only gotten four, they said. Instead of the $57 million Merlaku thought he'd won, the casino spat in his face an offered him $100 and a free meal. Yep.
Dutch Paralympian, Monique van der Vorst, has begun walking again after a crash with a bicycle. In March of 2010, van der Vorst had an accident in which she was rammed by another cyclist while she was riding her hand cycle. Months after the accident she regained feeling in both her legs.
After extensive rehabilitation, she took her first steps once again in July 2010. Doctors are of course baffled by her unexpected recovery, with some believing it was the trauma of the crash that jolted her body back into action.
She said "I wanted to jump in the air for joy." Van der Vorst has now signed with Rabobank women's professional cycling team and hopes to one day compete at the olympics.