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Old-school camera company Polaroid has fought for relevance over the years, and has invested in research and development of modern technologies. The company hopes its Cube, a 1080p action sports video recording device with a $99 price tag available next month, will help spur interest in its porftfolio.
"GoPro has done an incredible job building a new category in the digital imaging space," said Scott Hardy, Polaroid CEO, in a statement. "But when we look at that market, we think it can be much bigger by not just targeting the professional and amateur and aspirational thrill-seekers but going after more of the lifestyle."
For action sports participants, having something like a Polaroid Cube instead of a GoPro might not be the worst idea - and could help force GoPro to continue to innovate. The low price, half the price of the entry-level Hero3 device currently priced at $199.99 MSRP, should prove to be helpful.
In a market that GoPro has pretty tightly wound up, HTC is teasing its new action camera, something that the company will debut on October 8.
HTC will unveil its new action camera at its "Double Exposure" media event, where we should be greeted with the NVIDIA Tegra K1-powered Nexus 9 tablet. As for the action camera, we should expect it to arrive with a 16-megapixel sensor and wireless networking, but not much else is known about it at this point. From some leaked pictures, we can expect it to look like a periscope, if that's what you're into.
Camera manufacturer Fujifilm has developed the "Swing Cam," a prototype camera that can track a user and effectively take "selfie" type photographs. Instead of a stationary picture, this camera can help create photos from non-fixed locations. Fujifilm said the camera is still in its development prototype phase, and will enter production only if testers are impressed by its ability.
"We aimed to make a personal photographer," a Fujifilm camera developer noted. "I wanted to make a camera that takes videos and pictures of me actively moving as if they were taken by a person."
The power of the selfie has led new smartphones to have front-facing cameras, giving owners the ability to more effectively take photos of themselves.
Sony has rolled out a new digital camera that is very compact and promises the same high quality images that you would get from a larger full size digital camera. The new Sony offering is called the Alpha 5100 and it has a sensor inside with 24.3MP resolution.
Sony says that the Alpha 5100 is the world's smallest interchangeable lens camera with an APS-C size image sensor and integrated flash. Sony also fits the 5100 with a Fast Hybrid AF system that can auto focus in 0.07 seconds. The Alpha 5100 also has a 3-inch touchscreen on the rear and a touch on the screen selects the focus point for the image and activates the shutter to snap a picture.
The 5100 has no electronic viewfinder; the touchscreen is used for aligning shots. That LCD does flip up so users can take selfies using the camera. In addition to taking high quality still shots, the camera can also record full HD video. In the UK, the Alpha 5100 will launch in mid-September for £420 for the body only and £550 with a 16-50mm kit lens. There is no word on launch or pricing in other countries at this time.
Flir is a company that has been making thermal imaging cameras for commercial and military use for a number of years. The company has been under pressure to branch out into the broader consumer market and has an interesting new product to help. The new product is called the Flir One and it is an accessory for the iPhone 5 or 5S smartphones.
The accessory camera will sell for $349 making it much cheaper than the $1000 price the next cheapest thermal camera sells for. A version of the Flir one for Android users will roll out next year.
Flir thinks that consumers will see the benefit in a thermal imaging camera that sells for $350. Using the camera people can do things like check for cold or hot air leaking into or out of a home allowing them to better insulate and save money on heating and cooling. Developers are working with Flir now on making apps to take advantage of the camera.
One of the most used action cameras on the market is the GoPro camera. Those cams are used to recoded everything from biking to motorsports and just about anything in between. A new accessory for GoPro camera s has hit Kickstarter in the form of a flying camera base called the Hexo+.
The flying platform for the GoPro has six rotors and can fly autonomously. The drone camera works in conjunction with an app that allows the user to frame themselves or another person in the shot. Users then choose a starting position for the drone.
Photography fans that like to listen to the rumor mill were disappointed when the Sony A7S digital camera surfaced not long ago. Most were excited at the specs the camera promised, but the price was very high.
Early rumors pegged the cost of the camera to be around $3,450 making it very expensive. The good news is that Sony has now announced the official price for the camera and it will cost $2,500. That isn't exactly cheap, but it's much cheaper than the rumor mill predicted.
Sony has rolled out a new digital camera that slips into its Cyber-shot digital camera line called the RX100 III. One of the features that set this camera apart from some of the others in the line is that it has an integrated electronic viewfinder.
That viewfinder is a SVGA OLED unit with ZEISS T* coating. Resolution for the camera is 20.1MP and it uses an Exmor R sensor for low light shooting. The lens is a 24-70mm F1.8 Zeiss Vario-Sonnar T* unit. On the rear of the camera is a 3-inch Xtra Fine LCD.
Nikon has added a pair of new digital mirrorless interchangeable lens cameras to its line of offerings. The new cameras include the J4 and the S2 with both of them falling into the Nikon 1 line. The S2 has a resolution of 14.2MP and the J4 has a resolution of 18.4MP.
The two cameras share the same ISO range up to 12800 and are compact and lighter than the previous cameras in the line. Nikon's J4 will ship this month for $650 including a 3x optical zoom kit lens. In June, the Nikon 1 S2 will ship with an 11-27.5mm lens and sell for $450.
Dropcam has been around for a while and it is a small webcam that can be used for surveillance duties. The camera will send out push notifications to the user when it senses movement. The catch for users with pets or people at home is that the camera can't tell the difference between a cat running amuck and a thief stealing your computer.
A new update for the camera is coming in August that will help the camera tell the difference between your cat and a person in your home. The goal is to reduce the amount of erroneous push notifications. Dropcam has created a new algorithm that lets the camera tell the difference between people and pets.