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San Francisco-based Flurry hardly makes any direct revenue from its mobile app analytics, yet the product has become so popular that 1/3 of iOS apps and 1/4 Android ones downloaded from Google's Android app store includes it. The company, revenue aside, is revamping the app to include several more features.
These new features are custom dashboards, alerts and funnel analysis. These allow users of the software to more easily see what they want and need to see. This includes important metrics such as user retention or the number of users who complete an in-app purchases. Alerts can be set up to alert a developer if usage suddenly spikes or decreases.
The app has some incredible stats associated with it. The company sees about 500 million unique smartphones or tablets per month, tracks 300 billion data transactions per month and sees 1.2 billion sessions per day. All of these are continuing to increase as well. The free price tag is pretty attractive and has pulled down the market prices for in-app analytics.
Google, Bing, and many other start up mapping companies have offered indoor maps for a while now. But these maps suffer from some issues that outdoor maps don't: accuracy. When outdoors, a user's GPS is remarkably accurate and if that fails, a user can use cell tower triangulation to at least get close.
Inside, however, GPS doesn't work very well and cell tower triangulation isn't accurate enough for the smaller scale that is indoors. Also, neither of these technologies are able to accurately tell you which floor you are on when inside a massive venue such as an airport. This is a key detail so that Google knows which floor's map to show you.
Google has a solution now, though. They have uploaded an Android app that will allow a venue owner who has uploaded maps of the venue to walk around with that app. The app will collect data such as WiFi access points as well as data about nearby cell towers to be able to later use this information to better locate a user inside.
It's sad to see that Google is only offering this to venue owners and those who have uploaded maps. Imagine having maps for almost every indoor venue around. It's something that is possible with crowdsourcing. Think about how many people are always in these commercial spaces. A free army of volunteers would have everything mapped in a matter of weeks.
One of the most anticipated app releases in the history of Android has just occurred today. That's right, you can download Instagram on any Android phone running 2.2 or higher that supports OpenGL ES 2. However, if you're looking for Instagram on an Android tablet, it's not quite there yet. I'm sure the port will occur soon enough.
The app is free to download and is said to contain all of the same filters as the iOS version. There are a few features, however, that will not be included in the first release. Tilt Shift / Blur, Share from Feed, Live Preview and Share to Flickr are those features. The algorithms are the exact same as on the iOS version, so the only difference is between cameras.
Life just got a little more fair. Unless you're me, because now I have to put up with twice as many Instagram picture posts on my Facebook feed. Joy. You can download Instagram on Google Play today.
Rovio has just announced that Angry Birds Space has rocketed past 20 million downloads across all platforms in the first week. The ratio between paid and free app downloads is still unknown, but Angry Birds Space remains at the top spot of the highest grossing list on the App Store.
Every version of Angry Birds has been more successful than its predecessor which rarely happens. Part of why it's so successful is because of its wide availability across so many platforms. Angry Birds is available on almost every platform known to man. One thing is for sure, if Rovio creates another series of games, Zynga is in for some trouble.
Everyone remember that game that everyone was talking about just a few months ago? Well, it's now available on Android's Google Play. Android users can now experience what it's like to be running through a forest, trying to escape from a temple. The game is simple, but ridiculously addictive at the same time.
"We are excited to finally share the Android release date with our fans who have been so enthusiastic and supportive of Temple Run," said Keith Shepherd, co-founder of Imangi Studios, the game's developer. "By expanding to more mobile devices, we hope to provide the same addictive and fast-paced gameplay to an entirely new group of players."
The game play is simple and intuitive. You can jump, slide, lean, and turn, and that's about the upper limit of controls. The game features and RPG-style upgrade system, where you spend coins you collect in game to upgrade the power ups and unlock new characters. The game will take about 26MB and is totally worth it. I highly recommend you go download it now!
Rovio's wildly popular continuation of the Angry Birds franchise, Angry Birds Space, has taken over as the top grossing app in Apple's App Store. Early reports put it at over 10M downloads in the first 3 days. Angry Birds Space replaced OMGPOP's Draw Something, which has held the top spot for some time now. Both OMGPOP's Draw Something Free and paid version have a spot in the top grossing list.
Rovio has quite the money-making game series on their hands. This may explain why Zynga had approached them with a $2.25B offer prior to Zynga purchasing OMGPOP. OMGPOP must be excited that they held the top spot until after the deal with Zynga went through. Had they not, the offer might not have been so high.
Forget what Rovio was saying yesterday, Rovio CEO Mikael Hed has done a complete 180 and said that the company is working on porting it to the Microsoft platform. According to him, it is a "big undertaking to support" and that "you have to completely rewrite the application." A new power-up, called Space Eagles, is awarded for progressing throughout the game or can be bought via an in-app purchase.
The game has topping sales charts since it was released yesterday. Currently, the first 60 levels are playable, with more coming through updates. Hed said "We are working towards getting Angry Birds Space to WP7," which indeed confirms that it will be released for almost every mobile segment now available. No release date has been set for sure.
Our App of the Day today is Facebook 4.1 for iPhone, iPod touch and iPad with iOS 4.0 or later.
Yesterday Facebook luanched yet another update for its popular iOS app which brought with it several changes with the biggest being the inclusion of Mobile Timeline support on the iPhone.
It's not quite ready for the iPad version of the app, but it's coming soon according to the update.
Our App of the Day today is Skype 2.6 for Android for Android devices with Android 2.1 and above.
Just out! Skype has been busy lately with its mobile apps and today is no different. They've just launched version 2.6 of their Skype app for Android devices which allows you to send pictures, videos and files and it even has an improved look and feel.
Make free Skype-to-Skype video calls, and call phones at Skype rates on the move
Make free voice and video calls to anyone else on Skype, whether they're on an Android, iPhone, Mac or PC, as well as IMs to your friends and family.
The latest version of the app includes the following changes:
What's new in this version?
- Send pictures, videos and files
- Easier to sign out, and auto-sign in
- Improved look and feel with new graphics
- Voicemail improvements
- Better video quality on Tegra 2 devices
Our App of the Day today is My Xbox LIVE for iPhone, iPod touch and iPad with iOS 4.3 or later.
Cannot spend a minute without your Xbox 360 fix? Good news for you - if you are an iPhone owner you can now grab the My Xbox LIVE app and take it with you on the road and out of the lounge room.
Take your Xbox LIVE experience wherever you go with the My Xbox LIVE app. Track and compare your achievements, connect with your Xbox LIVE friends, and change up your 3D Avatar. Review all your recent great games you and your friends love to play and compare achievements with them. Jump into our games hub to learn about the latest LIVE games and apps. Access Xbox Spotlight feeds, get breaking news from Xbox LIVE, game tips and tricks, gamer spotlight and much more.