NVIDIA's attempts to stave off, particularly the HD 4850 SKUs advances on the market, with its GeForce 9800GTX+, should see the light of day within the next fortnight - July 16th, to be precise. Utilising a 55nm G92b GPU, the 9800GTX+ is expected to offer GPU, Shader and GDDR3 Memory clocks of 738 MHz, 1836 MHz and 2200 MHz, respectively.

As these images show, ZOTAC is one of a clamour of NVIDIA AIBs, aiming to please, with a rather striking looker.

Not to be left behind, MSI's own iteration of the upcoming 9800GTX+, comes with its own cooling solution imagery.

As current parts are based on reference designs, Point of View isn't going to be left out of the game either, with its own take on a 9800GTX+ powered SKU.

NVIDIA's AIBs are pinning their hopes on the 9800GTX+ overcoming the obstacles set by its formidable foe, with these fierce avatars depicted, certainly up for the challenge.