Published: 28th March 2008 @ 3:22 AM Author:Cameron Wilmot
ABIT was once a monstrous motherboard maker with an instrumental marketing machine and engineering team behind it who could do no wrong – except for of course, accounting.
ABIT only managed to barely keep its head above water and was bought out by another company which gave it the chance to live on. The struggling company is still in the game but much more quiet than it used to be. Motherboards keep filtering out, some good but not what we were all accustomed to.
In an attempt to grow its business, there is a report stating that ABIT is moving back into the graphics card business. It will sell Nvidia cards only at this stage. Years ago we were told ABIT quit the VGA business since it was far too competitive for it to get any leverage in this business. News to ABIT – it hasn’t got any less competitive. ABIT will be hard pressed to make a dent in this market segment unless it has some super special features reserved for its OC models.
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