This may or may not come as a bit of a shock to some of you; confirmation has been given that NVIDIA are purchasing AGEIA Technologies, the company behind the "PhysX" physics accelerator card.
Here's what NVIDIA's CEO Jen-Hsun Huang has to say about the acquisition :-
"The AGEIA team is world class, and is passionate about the same thing we are-creating the most amazing and captivating game experiences," stated Jen-Hsun Huang, president and CEO of NVIDIA. "By combining the teams that created the world's most pervasive GPU and physics engine brands, we can now bring GeForceŽ-accelerated PhysX to hundreds of millions of gamers around the world."
A conference call on the 13th of February will shed more light about the deal in terms of how deep they reached into their pockets. And hopefully it won't be too much longer before we find out what they plan to do with current PhysX hardware and how they go about implementing the technology with the existing GeForce lineup.
SANTA CLARA, CA - FEBRUARY 4, 2008-NVIDIA (Nasdaq: NVDA), the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.