The Crucial installation video is a flash-based program built for timid computer users. It offers the opportunity to pause after each step, allowing the user to carry out the installation at their own pace. More in-depth installation assistance can also be found alongside the video.

The video answers the most common questions on how to ground yourself, which way the module should be installed, as well as at which angle and how much pressure should be applied to the module. Your audience will be confident enough to install a memory module in their own system after choosing the correct upgrade with one of Crucial's award-winning online tools.

Crucial also offers various self-help online tools at its Web site, http://www.crucial.com. Crucial's Memory Advisor tool helps readers to find the right memory for their computer in three easy steps by selecting the system manufacturer, product line, and model.

For those in your audience who have custom-built their own systems or who are unsure of their computer's exact model, Crucial's System Scanner will scan the computer's hardware to list out compatible memory upgrade choices.