Creative have unveiled their new "Xmod" product today, a device designed to clean up the playback quality of MP3s/WMAs/iTunes/AAC music to what Creative claims as being better than original CD quality (or what they refer to as the "X-Fi Xtreme Fidelity standard", a supposedly very high-quality 24-bit surround audio experience). It connects between the output device (a PC, MP3 player, etc.) and your speakers.

To get the full gist of it have a read of Creative's supporting press material on it here folks.

SINGAPORE, - October 3, 2006 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced that it has invented the Creative Xmod, a device based upon its X-Fi® Xtreme Fidelity™ audio platform that improves music playback quality for MP3, WMA, iTunes or AAC songs to beyond the original CD quality. The Creative Xmod is a small device just about the size of a candy bar. It connects between stereo speakers or headphones and either a PC, Mac, iPod, ZEN™ or any MP3 player, and it dramatically improves the listening experience by upconverting the music during playback to the X-Fi Xtreme Fidelity standard - very high-quality 24-bit surround audio.