Creative have just announced the introduction of their new ZEN Aurvana In-Ear earphones which are said to block out up to 90% of ambient noise.

For all the details on them, grab Creative's announcement here.

Sydney, 10th August 2006 - Creative Labs, the Australian subsidiary of Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader in digital entertainment products for PC users today announced the ZEN Aurvana™ In-Ear Earphones, featuring AuraSeal™ noise isolation technology that immerses you in accurate and detailed music playback by blocking out up to 90% of ambient noise; nearly twice as effective as leading noise cancellation-headphones. The ZEN Aurvana is constructed in a double-injected enclosure with a high-gloss finishing that is aesthetic yet robust.