Today marks the launch of NVIDIA's newly improved "PureVideo HD" technology which brings crisp high definition movie player integration and HDCP feature support to their latest GPUs.

The official annoucement can be read here, and the product page found here folks.

COMPUTEX, TAIWAN-JUNE 8, 2006-NVIDIA Corporation (Nasdaq: NVDA) today unveiled PureVideo HD technology, which delivers outstanding HD DVD and Blu-ray movie playback on PCs. PureVideo HD combines hardware acceleration from an NVIDIA graphics processing unit, high definition movie player integration and HDCP feature support to make it easy for manufacturers and consumers to build powerhouse PCs that can play HD DVD or Blu-ray movies. As a result, consumers will be able to enjoy a stunning high-definition movie experience on their PCs.