With Blu-ray drives now starting to emerge in the market, NVIDIA have just announced they're the first to include GPUs in Sony's new range of VAIO PCs which sport Blu-ray Disc drives, with the main focus being on that of NV's PureVideo™ HD technology for uncrippled Blu-ray movie playback.

"Blu-ray Disc movies have incredible visual and audio fidelity, and we know consumers are eager to watch Blu-ray movies on their PCs," said Scott Vouri, General Manager of Multimedia at NVIDIA. "NVIDIA's early and ongoing investment in HD video processing is enabling high definition playback on the PC. Sony's selection of NVIDIA GPUs further demonstrates that NVIDIA offers the premier solution for watching high definition movies on your PC."