Tesla Motors has announced that they are discontinuing the Model S with 60 kWh battery pack.
The Moel S 60 kWh was introduced a year ago as a more affordable option to accelerate the adoption of electric vehicles. According to the company, most customers ended up buying an equivalent to the Model S 75 kWh.
The company stated that in order to simplify the ordering process for their customers, they will be removing the 60 kWh option from their lineup.
April 16th will be the last day that the customers will be able to place their order for the Model S 60 and 60D. These cars are the least expensive models you can get from Tesla at the moment, with their price starting at $68,000.
Of course, this will change once the company launches their highly-anticipated Model 3, which should start at $35,000. This end of life is very likely to prevent the Model 3 from cannibalizing Model S sales and vice versa. Putting them in clearly different price categories makes it easier to cover the whole market without cannibalizing sales.