Toshiba's 2016: fastest growing storage device vendor

Toshiba has had a great year in the storage world throughout 2016, with the company becoming the fastest growing vendor in the world with $25 billion in HDD sales, and $17 billion in SSD sales.

In two IDC reports, they state: "Toshiba's broad HDD and SSD portfolio enabled them to participate in nearly all market segments for storage devices, a key factor that helped to underpin Toshiba's strong year-over-year revenue growth in CY2016. With successful launches of new HDD and SSD products over the next few quarters to address demand from cloud service providers and the traditional IT market, Toshiba should be well positioned to sustain further HDD and SSD revenue growth in 2017".

Toshiba's hard work in the HDD market saw 9% increase in unit market share in Q4 2016, with Toshiba now taking a large 24% stake in the market - a 60% increase over Q2 2015, where they had just 15%. Interestingly, Toshiba was the only HDD maker that saw total revenue increase in 2016, and increase in revenue share in every product segment: mobile, desktop, performance-optimized enterprise, and capacity-optimized enterprise for the year.

Moving onto the SSD market, where Toshiba has OCZ on its side - the company saw SSD revenue swell by a massive 114% year-over-year in 2016, where Toshiba/OCZ sits at #4 in the SSD market.

Toshiba America Electronic Components, Inc. Senior VP and GM of SSD/HDD business units, Steve Fingerhut, said: "The rapid growth we achieved across both our HDD and SSD portfolios is a result of the trust our customers have in the Americas and worldwide Toshiba teams to provide a broad array of products that help them scale quickly and remain competitive in a fast-paced environment".