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Samsung adding advertisements to old TVs through update

Advertisements to soon make their way into Samsung smart TVs new and old, initiative expands to Europe
By: Sean Ridgeley | Displays & Projectors News | Posted: 1 week, 2 days ago

Last June in the US, Samsung began adding interactive ads to the menu bars of its high-end smart TVs. Soon, the initiative will expand to Europe, where it will not only affect new TVs, but old ones through an update.

 

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The Wall Street Journal reports the initiative is very much a calculated response to Samsung's ailing television business. While it will offer the company an extra revenue stream, it's difficult to imagine it not deterring would-be customers from purchasing a new Samsung TV, or turning off customers who already own one from buying another in the future, or possibly other Samsung products.

NEWS SOURCES:Theverge.com

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