Apple to announce its own branded audio products

Apple will reportedly unveil its own-brand audio products, where Beats will then be positioned 'in the midrange market'

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Apple is expected to have its new iPhone 7 smartphone with a single Lightning connector on it, with the 3.5mm audio jack being removed, and now it's beginning to make much more sense, thanks to the rumors from KGI Securities analyst Ming-chi Kuo.

Apple to announce its own branded audio products  | TweakTown.com

Kuo is reporting that the new iPhone 7 will not only see the headphone jack missing, but it'll include EarPods that will use the Lightning connector. But the goss gets better, with Apple reportedly working on its own wireless technology that will work on a higher-end set of headphones. Kuo said: "We believe Apple will position Beats in the midrange market once it launches Apple's own-brand Bluetooth headphones, in order to maximize profit with a dual-brand strategy".

The report from Kuo continues: "We also believe Apple will have its own-designed Bluetooth-like communication chip, given its higher requirements for power-saving, communication specs, and potential rapid growth of Bluetooth headphone shipments". The wireless headphones might be called AirPods, meaning that the EarPods could be the new Lightning-powered wireless earphones, while an actual pair of over-the-ear headphones could be unveiled by Apple.

This could be awesome: Apple unveiling its own premium brand of audio products will be huge, and it'll turn into a game changer for the company that's obsessed with design and quality. Sure, you and I might dislike iOS compared to the it-can-do-it-all Android, but audio products from Apple in the high-end market could be pretty awesome, and expensive.

NEWS SOURCE:theverge.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

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