Google might drop Nexus branding, shift to just 'G' logo

Google is reportedly about to drop the Nexus branding, with the purported Nexus S1 and M1 to just have 'G' logos on them.

@anthony256

Published Sep 1, 2016 9:36 PM CDT
Updated Nov 3, 2020 11:58 AM CST

47 seconds read time

Here I am reporting that the next-gen Nexus smartphones from Google and HTC were just that, Nexus-branded smartphones in the form of the purported Nexus M1 and Nexus S1 - but new reports are hinting that Google might drop the Nexus branding altogether.

Google is poised to remove the Nexus branding from its upcoming smartphones and replace it with a "G" logo, but then the news gets even more interesting. Google will reportedly load special version of Android 7.0 onto the new "G" smartphones, or whatever the hell Google ends up calling them, instead of a vanilla ROM of Android 7.0 that we all expected.

What's going on: Google has differentiated its hardware and software products with the Nexus branding, as the hardware side of Google was in the form of Nexus smartphones and tablets. Google kept the Google branding for its own software services, so the change - if it turns out to be real - will be an interesting one.

NEWS SOURCES:theverge.com, androidcentral.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.