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home > news > intel unveils new brand identity
Intel Unveils New Brand Identity
Published: 4th January 2006 @ 2:11 AM
Author: Steve Dougherty
The Intel guns have just recently decided to give themselves a new look as far as their logo is concerned. The new brand identity involves changes to the widely recognized Intel Inside® logo that was created in 1991, and the original Intel “dropped-e” logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore 37 years ago as they were forming their new “integrated electronics” company. The expression "Leap ahead" is also now found in their new logo scheme which they feel sums up their primary mission objective.
For all the details, have a read of the official announcement over at Intel's website folks.
SANTA CLARA, Calif., Jan. 3, 2006 – Intel Corporation formally unveiled a new brand identity today that represents a significant milestone in the company’s history and further signifies the company’s evolution to a market-driving platform solutions company. The key technologies behind Intel’s platform focus include the microprocessor, chipset and software that together enhance system performance and improve the overall user experience.
Intel has been driving a fundamental shift in its approach to the market that began with the development of the Intel® Centrino® mobile technology platform. The company reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home – Intel® Viiv™ technology – in early 2006.
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