T-Mobile says 'the era of the data plan is over'

T-Mobile is making choosing a phone plan a lot simpler than what you're used to by removing the choice altogether and going all in on unlimited.

"I declare that the era of the data plan is over," says CEO John Legere. "We are completely destroying the whole concept of a data plan; it's gone. We have one single offer that banishes data buckets forever."

Its new and only plan -- apart from previous plans available to those already signed up for them -- is dubbed "T-Mobile One", costs $70 per month ($50 for a second line, and $20 for each line after that), and offers unlimited talk, text, and 4G LTE data. Also included: unlimited mobile hotspot data on the 2G network.

Currently, the company charges $95/month for unlimited data, $65 for 6GB, and $50 for 2GB.

"Unlimited" is somewhat misleading, though: traffic will sometimes be throttled if you're in the top 3% of T-Mobile's customer base and use upwards of 26GB per month, a "premium" (no tethering) mobile hotspot option costs an extra $15/month per 5GB up to 15GB, and wireless 480p video will cost you $25/month to upgrade to HD.

The move represents the latest in Legere's "Un-carrier" announcements which have earned the company over one million net customers for 13 consecutive quarters.