Creative have further extended their Zen Vision lineup of portable multimedia players today, having launched the new Zen Vision:M which has specs (and looks) that are quite closely matched to that of Apple's iPod Video.

For the full scoop on the new potential IPod Video killer, head over to EnGadget's site folks.

Creative is introducing their new Zen Vision:M, an answer to Apple's 5G iPod, and what an answer it is. We know it gets old hearing every new player get compared to Apple's flagship offering, but can you seriously blame us here? The specs are vaguely familiar, with a 2.5-inch screen at 320x240 resolution and a 30GB hard drive, though thankfully Creative squeezed in 4 hours of video playback, doubling Apple's endurance on at least video. (The audio playback conks out at 11 hours.) The size of the two players is virtually identical, with the Zen Vision:M only changing it up on thickness - at about twice the iPod's 0.43-inches.