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HP revives minimalist logo for premium laptops only

Spectre 13 will be first of many laptops to sport HP's radical new yet old logo
By: Sean Ridgeley | Laptops News | Posted: Apr 5, 2016 8:12 pm

Back in 2011, HP hired marketing company Moving Brands to redesign its logo and "brand identity." The result -- a minimalist logo featuring just four 'slashes' -- was scrapped...until now. HP will be using the once-dead logo for its premium laptops only going forward, starting with the just-launched Spectre 13.




HP split into two companies in 2014: it would appear the PC and printer side (HP Inc.) is willing to take risks like this as a result, as opposed to the safer management side (Hewlett-Packard Enterprise) which last year decided on possibly one of the most boring logos of all-time.




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