While Instagram is enjoying its ad network success, Twitter is bleeding staff. Kevil Weil, an ex-executive with the social media giant, has just left Twitter for the warm arms of Instagram.
Weil will be Instagram's new Head of Product, and will be reporting directly to Twitter CEO Kevin Systrom. Weil has replaced Peter Deng who moved onto another part of Facebook's ever-increasing reach on the world, joining Oculus, earlier this month.
Instagram has been trying to snag Weil since last year, so Weil was smart to make his decision considering the exodus of staff from Twitter continues to mount.